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Scoop.it!
The best overall brands in health and beauty, and food and beverage categories are Crest, Gillette, and Dove; and Kellogg, Heinz, and Kraft, respectively, according to a pair of new Forrester rankings based on online surveys this year of 4,500 adults. The Boston-based market research firm argues that brand health comes from the extent to which it is trusted, remarkable, unmistakable, and essential. If you turn that into an acronym, you get Forrester's TRUE formula for brand equity.... 
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Scoop.it!
With business priorities you manage, how important are online reviews, really, for you? Answer: Very. The stats very clearly show why....
You know generally that reviews are important for your business, and you may even know that they are becoming more imperative every day. But with all the day-to-day business priorities you manage, how important are they, really, for you?
Answer: A lot.
A great infographic just came out on this topic with some great statistics to share here. Depending on how your reviews currently stack up, some of these numbers are good and some are bad, but all are noteworthy: - 75% of reviews posted on review websites are positive. - 95% of unhappy customers will return to your business if an issue is resolved quickly and efficiently. - 71% agree that consumer reviews make them more comfortable that they are buying the right product/service - 70% of people consult reviews/ratings before purchasing....
Jeff Domansky's insight:
The consumer reviews are just in and according to a new research study they matter A LOT! you can run but you can't hide from poor business reviews on social media. Better to have a strategy and respond because the research shows the advantages of doing so. This is must read for marketers.
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Scoop.it!
...Social media disasters occur for a number of reasons, the first being that your company probably messed up. It may not have been intentional, but something, somewhere down the line, went wrong enough for someone to complain and it was enough for others to vocalize that complaint en masse. One mistake is all it takes for social media to turn against your brand. No one is perfect and you can't expect to please everyone all the time, so the best trick is to be prepared for how to handle things if your company finds itself under attack in the social realm. Here are three examples of companies who were attacked by social media and how they handled, or should have handled the situation. Learn from their mistakes or successes so you can stay on social media's good side....
Jeff Domansky's insight:
Useful lessons from three case studies on how to handle online crises.
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Forrester research adds insight into what makes healthy brands successful online. In a word, it's the trust factor.