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Earlier this year, my friend and colleague Heather Whaling turned me on to a new tool: Newsle.
For the uninitiated, Newsle is like Google Alerts for individuals and media hits. A great way for you to track friends, colleagues, competitors and journalists who are in the news (or creating the news).
In essence, Newsle gives you a chance to track LinkedIn connections, folks in your email address book and Facebook friends as they pop up in news stories and articles across the Web. The best part? Newsle will send you an email with this information when your friends or colleauges are in the news–so you know just about as soon as they know (it seems).
OK, I know, this might not seem particularly helpful, but consider the following ways Newsle might help you and your PR effort...
