Public Relations & Social Marketing Insight
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Public Relations & Social Marketing Insight
Social marketing, PR insight & thought leadership - from The PR Coach
Curated by Jeff Domansky
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7 AWESOME Google Search Tricks You Should Be Using for Market Research - Neil Patel

7 AWESOME Google Search Tricks You Should Be Using for Market Research - Neil Patel | Public Relations & Social Marketing Insight | Scoop.it

You may know how to use Google’s basic search functions, but I bet you’ve never used these advanced tricks for market research. Here are 7 amazing google search tricks you can use!

 

You’re using Google every single day. But I bet you’re only doing basic searches.

 

In this video I share with you seven advanced Google queries that you ought to know....

Jeff Domansky's insight:

More Neil Patel knowledge to help you use Google search better.

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Tools for creating polls and surveys

Tools for creating polls and surveys | Public Relations & Social Marketing Insight | Scoop.it
Any internet search will show that there are a huge number of online tools available for the creation on polls and surveys. The ones included here are some of the best I have used and show some of the variety of polling tools available.

Via Nik Peachey
Jeff Domansky's insight:

Nik Peachey shares useful survey tools.

Nik Peachey's curator insight, March 29, 2017 12:45 AM

A collection of tools for creating different kinds of surveys.

Mari Ohnstad's curator insight, April 13, 2017 8:21 AM

her er noen tips dersom du skal lage ordskyer eller enkle spørreundersøkelser for å fremme læringsutbytter i undervisningen

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Hashtag Research Tools and Management - the Complete List #Hashtag

Hashtag Research Tools and Management - the Complete List #Hashtag | Public Relations & Social Marketing Insight | Scoop.it

Hashtag was the word of the year in 2013, there was a baby named Hashtag, and the word was outlawed in France (mot-dièse).

Hashtags continue to have enormous benefits when utilized appropriately in social media – especially as their use has expanded beyond Twitter and into Facebook. If you’d like some hashtag basics, see the Hashtag Guide that we’ve published. You can also read our post on finding the best hashtags for each social update....

Jeff Domansky's insight:

Here's a useful although dated list of hashtag tools.

GwynethJones's curator insight, January 16, 2017 10:03 PM

Don't HATE the Hashtag! Been saying it since '07!

Melanie Cote's curator insight, January 17, 2017 9:18 AM
Researching your hashtags is an important part of your social media usage and presence.  Get discovered ! #hashtag #socialmedia
 
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Online survey and questionnaire builder: Vizir

Online survey and questionnaire builder: Vizir | Public Relations & Social Marketing Insight | Scoop.it

Vizir is a free web app which facilitates the creation of online surveys and the analysis of the respondents data.


Vizir questionnaires can be viewed on any type of device and can be shared via social media, or can be published into your website easily. It also works hand in hand with MS Office.


No initial registration required to create a survey.


Free plan includes unlimited questions and responses.


My comment: Good tool for those not needing sophisticated and costly survey tools (SurveyMonkey).


It provides a simple and non-technical way to create good-looking questionnaire and to easily analyze incoming data. It is better than Google Forms relative to interface design and data analysis and a good alternative to Typeform if you need something that allows to spend less time creating your survey. Try it out now: http://vizir.co/en/...

Jeff Domansky's insight:

Cool online survey tool with templates and simple analytics; also mobile-compatible.

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How to Search on Google: 31 Advanced Google Search Tips

How to Search on Google: 31 Advanced Google Search Tips | Public Relations & Social Marketing Insight | Scoop.it

If you’re like me, you probably use Google many times a day. But chances are, unless you're a technology geek, you probably still use Google in its simplest form. If your current use of Google is limited to typing in a few words and changing your query until you find what you’re looking for, then I’m here to tell you that there’s a better way -- and it’s not hard to learn.


On the other hand, even if you are a technology geek and can use Google like the best of them already, I still suggest you bookmark this article of advanced Google search tips. Then, you’ll then have the tips on hand when you're ready to pull your hair out in frustration watching a neophyte repeatedly type in basic queries in a desperate attempt to find something.


The following advanced Google search tips are based on my own experience and things that I actually find useful. I’ve kept the descriptions of the search tips intentionally terse, as you’re likely to grasp most of these simply by looking at the example from Google anyway....

Jeff Domansky's insight:

Here's an oldie but goodie HubSpot post with 31 advanced search tips for conducting better Google searches so you can get to your results faster.

Jeff Domansky's curator insight, May 28, 2016 2:19 PM

Here's an oldie but goodie HubSpot post with 31 advanced search tips for conducting better Google searches so you can get to your results faster.

 
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How to Search in Google: 31 Advanced Google Search Tips

How to Search in Google: 31 Advanced Google Search Tips | Public Relations & Social Marketing Insight | Scoop.it
If you’re like me, you probably use Google many times a day. But chances are, unless you're a technology geek, you probably still use Google in its simplest form. If your current use of Google is limited to typing in a few words and changing your query until you find what you’re looking for, then I’m here to tell you that there’s a better way -- and it’s not hard to learn.

On the other hand, even if you are a technology geek and can use Google like the best of them already, I still suggest you bookmark this article of advanced Google search tips. Then, you’ll then have the tips on hand when you're ready to pull your hair out in frustration watching a neophyte repeatedly type in basic queries in a desperate attempt to find something.

The following advanced Google search tips are based on my own experience and things that I actually find useful. I’ve kept the descriptions of the search tips intentionally terse, as you’re likely to grasp most of these simply by looking at the example from Google anyway.
Jeff Domansky's insight:

Definitely news you can use. Great search tips. Recommended reading.

Béatrice Blidon's curator insight, November 26, 2015 10:47 AM

Google really is amazing !...

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Best Tools for Market Research - Business.com

Best Tools for Market Research - Business.com | Public Relations & Social Marketing Insight | Scoop.it

In today's world, market research is essential to you and your brand’s long-term success. From product planning to customer service needs, assessing what's happening outside of your four walls is essential for your roadmap.


Because the market is in a constant state of change, knowing what makes your customers tick is key to keeping you ahead of your competitors. Market research is the best way to do this.Entrepreneurs from YEC were asked what tools they liked most for conducting market research. Here's what they said....

Jeff Domansky's insight:

13 useful research tools to consider.

Marco Favero's curator insight, October 4, 2015 8:42 AM

aggiungere la vostra comprensione ...

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Affordable Market Research for Solopreneurs

Affordable Market Research for Solopreneurs | Public Relations & Social Marketing Insight | Scoop.it

Ever wish you could read the minds of your target audience? Google Consumer Surveys is the next best thing. It allows you to survey the web with a tool so precise, it predicted the 2012 U.S. presidential election. And don’t worry – it’s affordable and easy to use.


How does it work? You start the process using the simple three-step creator, which will walk you through targeting your audience. You can choose to get a representative sample of your country’s population, or target a more specific audience by age, gender, geography, and a screening question to help further narrow your audience. You also have your choice of ten different question formats, including multiple choice, star-rating, image selection and more.


So when your survey goes out into the world, where is it going, exactly? That’s your choice. You can choose to distribute your survey through Google’s network of online publishers, or via the Google Opinion Rewards mobile app....

Jeff Domansky's insight:

Being a solopreneur doesn’t mean you have to play small. Google Consumer Surveys puts the power of affordable market research at your fingertips.

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Escape Google With These 12 Search Engine Alternatives

Escape Google With These 12 Search Engine Alternatives | Public Relations & Social Marketing Insight | Scoop.it

As concerns over the de facto monopoly status of Google continue to grow, I'm reminded of the great philosopher Herman Cain and his infamous line "blame yourself". As long as "Google" is a generic phrase for Internet search, their dominant position is assured. That said, you can do something about it.


There are plenty of Google alternatives and many of these players offer a better search experience, depending on your needs. Here are 12 alternatives to escape your reliance on Google for all things search....

Jeff Domansky's insight:

Google isn't the only game in town and isn't even the best alternative for many specific search tasks and needs. Here's how to escape Google's chokehold.

John Norman's curator insight, January 7, 2015 6:57 PM

Seems there always an alternative. Whether you want to play by the big boys rules (ie Google) or run with the rest is the question. The only way "the rest" will have an impact is if the majority of user declare their support for more than the status quo. Most love a bit of the underdog!

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How to access the deep web without your ISP finding out

How to access the deep web without your ISP finding out | Public Relations & Social Marketing Insight | Scoop.it

So you want to know how to access the deep web? First, you should get the terminology straight. The deep web is simply any web page or site that’s not indexed by standard search engines like Google. That could, for examples, include pages of this site that are still in draft—visible to us here at the Daily Dot but not yet published online.


What you’re actually looking for is the dark net, the hidden internet full of secret search engines, online drug marketplaces, and even hitmen. To really understand it, you’ll need to spend some time there. (Editor’s note: For the sake of clarity, we’ll only use the term “deep web” for this article.)


We should warn you: The deep web is mostly boring. For every gem you’ll discover along the way, there are thousands of dead links and half-finished sites that offer nothing of value. But if you value your privacy or are looking for some things that you wouldn’t want in your search history, let alone in the hands of a police agency, the deep web is an essential tool. It covers your tracks and anonymizes your behavior, which makes it an essential tool for journalists, activists, and others who need to share sensitive information away from prying eyes....

Jeff Domansky's insight:

So you want to know how to access the deep web? It's easier than you might think, but you're still going to need help getting into it.

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The Dangers of Fake News Spread to Data Visualization - MediaShift

The Dangers of Fake News Spread to Data Visualization - MediaShift | Public Relations & Social Marketing Insight | Scoop.it

For the most part, fake news stories are still relatively crude and unsophisticated, with nothing more than text, a photo grabbed off the internet, and hyper-partisan, attention-grabbing headlines to lure clicks and shares.

 

But fake news creators might begin to include one thing that journalists and researchers already know works to increase engagement: data visualizations.

 

Readers Believe Data Visualizations

The mere inclusion of a simple data visualization, like a chart or map, has shown to significantly increase a story’s believability, whether true or not. Researchers from Cornell University tested readers with two articles on a scientific claim, both identical except in one regard. One included a graph and the other did not. While only 68 percent of readers believed the claim in the article without a graph, nearly all –97 percent– of readers believed the same claim with the graph included.

 

Similar effects were seen when a chemical formula was included, suggesting that the persuasive effects are based on the association of a graph with what the researchers call the “prestige of science.” The researchers conclude that “graphs signal a scientific basis for claims, which grants them greater credibility.” While their conclusions pertain to science stories in particular, it’s just one step to the applicability to news in general to infuse them with an aura of scientific backing....

Jeff Domansky's insight:

This is a powerful post. It shows the power of visuals in content and points to the future risk of fake data visualizations in news, politics and communication. Recommended reading! 10/10

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Tools for creating polls and surveys

Tools for creating polls and surveys | Public Relations & Social Marketing Insight | Scoop.it
Any internet search will show that there are a huge number of online tools available for the creation on polls and surveys.

 

The ones included here are some of the best I have used and show some of the variety of polling tools available....


Via Nik Peachey
Jeff Domansky's insight:

Top tools for effective online surveys and polls.

Juan Carlos Avendaño Cuéllar's curator insight, October 26, 2016 4:22 AM
Herramientas para evaluar conocimientos online. Ăštil para recoger informaciĂłn para sondeos, altas de fichas de inscripciĂłn y evaluaciones continuas con los alumnos.
Lydia Brown's curator insight, November 3, 2016 1:21 PM
Eliminate the confusion of choosing the best tools for your business
 
Ignacio E. Rodriguez's curator insight, July 10, 2017 5:28 PM

...

...

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About Storyzy - Curate quotes from news stories

About Storyzy - Curate quotes from news stories | Public Relations & Social Marketing Insight | Scoop.it

Our technology and method

Using NLP (natural language processing) to turn text into data, we extract reported speech (the things people say) from the text of online news, along with the associated metadata (things like: the name of the speaker and where they work). We use this data in a variety of ways: for our article ranking, when we manage churnalism (lots of news sources use the same info), and when we display the quotes themselves to create an at-a-glance version of the news.

 

Why do we focus on quotes

Because we're convinced that a valuable news experience is one that includes a variety of points of view - so more quotes means more value. At Trooclick, we understand that news is the same as anything else you might invest time or money in: it should be a good value....

Jeff Domansky's insight:

With Storyzy, find and curate brand-relevant news quotes. Promote your brand and get clicks with quotes. Thanks to Robin Good for the tip. Recommended tool in beta now.

crowhopsuggests's comment, August 5, 2016 12:15 AM
Thats stunning...
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How to Create Online Surveys People Will Actually Take | HubSpot

How to Create Online Surveys People Will Actually Take | HubSpot | Public Relations & Social Marketing Insight | Scoop.it

Even a goldfish can pay attention for longer than most people can nowadays. The ever-decreasing human attention span is one of the the biggest challenges marketers are faced with today.


For those looking to conduct market research through surveys, the fight for our audience's attention can seem incredibly discouraging. How can you expect to improve participation rates when people can't sit still long enough to make it through your questions?


If you want to encourage participation and avoid diluting your data, you've got to find a way to make people want to engage with the content. To learn how, take a look at the infographic below from the folks at qSample. It'll walk you through four interesting and helpful things to consider when crafting your next online survey....

Jeff Domansky's insight:

Uncover four key ingredients that'll help you increase online survey participation.

Marco Favero's curator insight, February 24, 2016 10:49 AM

aggiungi la tua intuizione ...

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Complete Guide to New Twitter Polls: What They Are, How They Work and 9 Ways to Use Them

Complete Guide to New Twitter Polls: What They Are, How They Work and 9 Ways to Use Them | Public Relations & Social Marketing Insight | Scoop.it

How can you get started with Twitter polls?


How do they work?


How can you use them to boost your marketing and your business?


In this post I’m happy to cover the ins and outs of Twitter polls, how to set them up, and nine engaging ways you can use polls today. Here we go!...

Jeff Domansky's insight:

A complete overview of how Twitter polls work, how to get started, and how to put them to good use for your marketing, experiments, and strategies.

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Do Americans Really Trust Tech Firms More Than Banks For Banking?

Do Americans Really Trust Tech Firms More Than Banks For Banking? | Public Relations & Social Marketing Insight | Scoop.it

A Snarketing post by Ron Shevlin


I’ve been conducting consumer research in banking for a number of years now, and while it’s certainly debatable whether I’ve learned anything or not, I would argue that I have learned one thing: There IS such a thing as a stupid question when it comes to market research. 


Especially in the field of banking.In general, stupid research questions include those that pose false dichotomies or tradeoffs–like “What’s more painful? a) Going to a bank branch, or b) Sticking needles in your eyes.”


Don’t be surprised if 72% of survey respondents choose the first option. I’d like to stick needles in those people’s eyes…just to teach them to not give stupid answers when completing a survey....

Jeff Domansky's insight:

Ron Shevlin says there IS such a thing as a stupid question.

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How to Test Anything on Social Media

How to Test Anything on Social Media | Public Relations & Social Marketing Insight | Scoop.it

The testing phase is one of the most important stages for us—not only the “what to test” but also the “how to test.”

We’re grateful to have learned some helpful lessons about testing best practices as well as a host of ideas of what to test in our social media marketing.

I’m happy to share with you what we’ve learned so far and what we’ve discovered to be worthwhile variations to test. Maybe something might catch your eye here? Keep reading to see our list of possibilities (with a clickable menu to jump to any section). And I’d love to hear from you on any testing tips you’ve picked up in your experience!...

Jeff Domansky's insight:

Testing your research will pay off.

Alfonso Gomez's curator insight, January 14, 2015 1:24 AM

All time when need reasons for a stateme t about people's beliefs we need a way to search opinion in a sure tool, well here it is

Charlotte Catteeuw's curator insight, January 14, 2015 5:44 AM

You'll never know, unless you try! Allow yourself a margin for trial & error + keep that data top of mind!

Gayle Lawrence's curator insight, January 14, 2015 5:44 PM

Wow!  Gives you so many ways to test many of the social media platforms.  After reading the article on Twitter testing, I went ahead and tweaked my Twitter bio...let's see how well that works.  Testing, testing, one, two, three...!!

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Unusual and Useful Twitter Search and Filtering Techniques

Unusual and Useful Twitter Search and Filtering Techniques | Public Relations & Social Marketing Insight | Scoop.it

If you follow more than a handle of accounts, your Twitter stream can quickly become a firehose of irrelevant information. Because of this, many veteran users never visit their stream. Instead, they create lists or run saved searches.


Here are a few other options to help you filter your Twitter stream for more useful, relevant, information....

Jeff Domansky's insight:

Your Twitter stream can quickly become a firehose. Turn down the noise with these excellent Twitter search and filtering techniques.

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