Public Relations & Social Marketing Insight

Our technology and method

Using NLP (natural language processing) to turn text into data, we extract reported speech (the things people say) from the text of online news, along with the associated metadata (things like: the name of the speaker and where they work). We use this data in a variety of ways: for our article ranking, when we manage churnalism (lots of news sources use the same info), and when we display the quotes themselves to create an at-a-glance version of the news.

Why do we focus on quotes

Because we're convinced that a valuable news experience is one that includes a variety of points of view - so more quotes means more value. At Trooclick, we understand that news is the same as anything else you might invest time or money in: it should be a good value....

Ever wish you could read the minds of your target audience? Google Consumer Surveys is the next best thing. It allows you to survey the web with a tool so precise, it predicted the 2012 U.S. presidential election. And don’t worry – it’s affordable and easy to use.

How does it work? You start the process using the simple three-step creator, which will walk you through targeting your audience. You can choose to get a representative sample of your country’s population, or target a more specific audience by age, gender, geography, and a screening question to help further narrow your audience. You also have your choice of ten different question formats, including multiple choice, star-rating, image selection and more.

So when your survey goes out into the world, where is it going, exactly? That’s your choice. You can choose to distribute your survey through Google’s network of online publishers, or via the Google Opinion Rewards mobile app....

Hashtag was the word of the year in 2013, there was a baby named Hashtag, and the word was outlawed in France (mot-dièse).

Hashtags continue to have enormous benefits when utilized appropriately in social media – especially as their use has expanded beyond Twitter and into Facebook. If you’d like some hashtag basics, see the Hashtag Guide that we’ve published. You can also read our post on finding the best hashtags for each social update....

Vizir is a free web app which facilitates the creation of online surveys and the analysis of the respondents data.

Vizir questionnaires can be viewed on any type of device and can be shared via social media, or can be published into your website easily. It also works hand in hand with MS Office.

No initial registration required to create a survey.

Free plan includes unlimited questions and responses.

My comment: Good tool for those not needing sophisticated and costly survey tools (SurveyMonkey).

It provides a simple and non-technical way to create good-looking questionnaire and to easily analyze incoming data. It is better than Google Forms relative to interface design and data analysis and a good alternative to Typeform if you need something that allows to spend less time creating your survey. Try it out now: http://vizir.co/en/...