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To better accommodate more than three million customers and 115,000 associates each week across 780 store locations, Ahold USA’s retail divisions, Stop & Shop New England, Stop & Shop New York Metro, Giant Landover, and Giant Carlisle, embarked on a technology overhaul in collaboration with Verizon Enterprise Solutions to create a ‘smarter store’ for today’s always-connected consumer. With consumers increasingly relying on smartphones and public Wi-Fi when shopping, retailers are recognizing the imperative to offer strong and reliable networks for delivering the digitally rich in-store experience that is now an expectation.
Underscoring the growing popularity of the Wi-Fi feature, in December 2016 alone Ahold USA’s divisions saw an overall 23% spike in the number of users over the previous month.
On top of improving the customer experience, the technology upgrade includes operational enhancements across all Ahold USA division stores. All locations are now equipped with Verizon’s business-grade voice-over-IP (VoIP) phone solution which streamlines network management and cost efficiencies while extending the capabilities of the company’s existing phone system. Further, the addition of Verizon’s industry leading wireless network capabilities in each location will provide backup connectivity to help maintain business continuity in the event of outages which can be harmful to business and a company’s brand.
Ahold USA’s retail divisions embarked on a tech overhaul in collaboration with Verizon Enterprise Solutions.