Public Relations & Social Marketing Insight

More than 61% Shop In-Store

It is indeed good news for the traditional retailers against the 31% of people who turn to the internet. Until eCommerce finds a less expensive solution for same day delivery, traditional commerce continues to win on this point. In-store shopping has the ability to offer products to the customers immediately.

Not only this, the biggest benefit for brands operating brick-and-mortar stores is the way in which consumers spend their money while shopping. They need to understand that approximately 41% of shoppers spend more than they had planned to while shopping in stores. The product displays and the decorative store-fronts can strongly influence shoppers to make an impulse purchase....

Global e-commerce generates more than $1.2 million in revenue every 30 seconds, according to a new report from the Associated Chambers of Commerce of India (ASSOCHAM) and Deloitte.

Further, the study found, social networks are contributing significantly to this revenue. Social media pages provide information regarding new products in the market, user reviews and ratings of the product, recommendations, and increasingly, the ability to buy directly from the site, rather than requiring a visit to a retailer's dedicated e-commerce site.

"Social media also helps e-tailers to build brand awareness by responding to customer queries," said D.S. Rawat, secretary general of ASSOCHAM. "Seasonal sales and offers are displayed in social networks to reach maximum number of people. E-tailers have even started to motivate customers with reward points to provide feedback on the product on social networks. Prospective customers also interact with users of the product or service on social networks before making purchase decision."...

Nothing happens until a visitor clicks a button. And once that happens, that visitor is somewhere in the pipeline of a purchase – either providing contact information, signing up for something, claiming a free trial, or actually making a final purchase. Any one of these actions can be considered a “conversion.”

Getting a visitor to the point of conversion requires sales tactics that have been used for years and are the result of basic human psychological behavior – emotional appeals, such as a sense of belonging, a need to not be left out or an urgency of some sort, like a limited time offer.

Overlaid onto human psychological needs, however, is the new research of neuroscience, which tracks brain activity when the senses are engaged. This new research adds to the “tricks” that ecommerce businesses can use to foster more conversions. Here are five tactics that use either basic psychological appeals, neuroscience, or a combination of both....