Your new post is loading...
Back in May, Google announced a partnership agreement with online customer service ratings firm StellaService. The licensing deal is designed to bolster the search giant as the go-to destination for product search. The actual integration has yet to launch, and Google is remaining quiet on any roll-out details.
A Forbes report earlier this week claims Google is planing to launch the Trusted Stores initiative with StellaService this fall.
A launch in time for the holiday shopping season would be ideal. Google has declined to comment on timing, however. The article also says StellaService data will appear alongside Google Trusted Stores’ check marks in search results, but again, Google hasn’t announced what the integration will look like or where ratings will appear....
Retailers and marketing should be watching this development closely...