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The 3rd annual digital experience study by analysts at Deloitte revealed a continuing trend, showing how mobile connectivity influences retail purchasing decisions. The study examined over 3,000 U.S. consumers to understand how their digital interactions (eCommerce, social, review sites, etc) are influencing in-store U.S. retail purchases. To nobody’s surprise, this year’s data clearly shows that digital influence continues to accelerate and shift the ground under the feet of retailers large and small alike.
The Deloitte study also pointed out that retailers are “dramatically underestimating the influence of digital, and are caught in a divide where they are making digital investments.” Buyers’ digital experience is becoming increasingly important.
Rather than view eCommerce and physical retail separately, retailers must understand how digital experience influences multiple channels.
As the rapid convergence of eCommerce and “brick-and-mortar business” continues, there are some practical ways you can create a more desirable digital experience for your customer.
The good news is, many changes aren’t costly at all, it’s just a matter of making a slight shift in your business approach....
Nearly one-third of consumers spend more when they use digital while shopping. More than ever, your customers' digital experience is front-and-center, when it comes to generating incremental in-store sales. Here's some practical advice.