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Report: 45% of retailers expect to use AI within 3 years

Report: 45% of retailers expect to use AI within 3 years | Public Relations & Social Marketing Insight | Scoop.it
From www.retaildive.com - May 25, 2017 9:21 AM

Retail management consulting firm BRP released its 2017 Customer Experience/Unified Commerce Benchmark Survey and found 55% of retailers are focused on optimizing the customer experience to increase customer loyalty with tactics including improving the mobile shopping experience and creating a unified experience across all channels per a press release.


The survey also found that 45% of retailer intend to begin using artificial intelligence within three years to enhance the customer experience.


In the press release, Perry Kramer, vice president and practice lead at BRP, described the customer experience in unified commerce as more complex than in pure e-commerce or brick-and-mortar retail environments adding the complexity “expands exponentially” as technologies including social media, the Internet of Things, (IoT), artificial intelligence and machine learning impact the retail sector and its customer journey.

Jeff Domansky's insight:

AI looms as retail strategy.

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Augmenting Reality in Retail: How Lowe's, Walgreens Make Virtual Change In The Aisle

Augmenting Reality in Retail: How Lowe's, Walgreens Make Virtual Change In The Aisle | Public Relations & Social Marketing Insight | Scoop.it
From www.forbes.com - August 25, 2016 10:49 AM

For Lowe’s, it was a virtual no-brainer.


Many people can envision a new kitchen, but few can actually visualize it – not correctly anyway. That island ends up taking more space than you thought, and the refrigerator door opens right into the entranceway.


So Lowe’s turned to virtual reality. It created the Holoroom, its self-described “digital power tool for kitchen and bath design.”


Launched in November 2015, the Holoroom enables customers to design their dream kitchens or bathrooms on an app, and then, with virtual reality goggles such as Oculus Rift or Google Cardboard, virtually step into the design.


With this technology, Lowe’s is literally extending the experiential phenomenon of virtual reality from a household word to a retail one. It is not alone. While augmented reality and virtual reality (AR/VR) feel a little futuristic for commerce, big-name retailers are testing the technologies in ways that appear surprisingly simple and adaptable. If these efforts continue, consumers will increasingly come to expect them to aid their purchasing....

Jeff Domansky's insight:

Augmented and virtual reality may feel a little futuristic for today’s retail aisles, but big-name brands are testing it in ways that appear surprisingly simple and adaptable. If these efforts continue, consumers will increasingly expect it.

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