E-commerce consumer reviews: why you need them and how to use them | Public Relations & Social Marketing Insight | Scoop.it
From econsultancy.com - July 28, 2013 9:41 AM
61% of customers read online reviews before making a purchase decision, and they are now essential for e-commerce sites. User reviews are proven sales drivers, and something the majority of customers will want to see before deciding to make a purchase. Here are some compelling stats on user reviews, why they are great for SEO, why bad reviews are valuable, and how to use reviews in navigation and on product pages...