Public Relations & Social Marketing Insight
443.6K views | +0 today
Follow
Public Relations & Social Marketing Insight
Social marketing, PR insight & thought leadership - from The PR Coach
Curated by Jeff Domansky
Your new post is loading...
Your new post is loading...
Scooped by Jeff Domansky
Scoop.it!

Stores Suffer From a Shift of Behavior in Buyers

Stores Suffer From a Shift of Behavior in Buyers | Public Relations & Social Marketing Insight | Scoop.it

Data released by the Commerce Department shows that American consumers are putting what little extra money they do have to spend each month into eating out, upgrading their cars or fixing up their homes, as well as spending on sports gear, health and beauty. Spending at restaurants and bars has jumped more than 9 percent this year through July compared with the same period last year, and on autos by more than 7 percent, according to the agency.

U.S. Economy Grew at 2.3% Rate in 2nd QuarterJULY 30, 2015
Analysts say a wider shift is afoot in the mind of the American consumer, spurred by the popularity of a growing body of scientific studies that appear to show that experiences, not objects, bring the most happiness. The Internet is bursting with the “Buy Experiences, Not Things” type of stories that could give retailing executives nightmares....

Jeff Domansky's insight:

Valuable retail marketing insight.

Rescooped by Jeff Domansky from Cashback Industry Insight - global news, trends & information
Scoop.it!

6 Reasons Why Beacon Programs Fail | Street Fight

6 Reasons Why Beacon Programs Fail | Street Fight | Public Relations & Social Marketing Insight | Scoop.it

Beacons have been heralded as the future of retail, with 85% of retailers expected to use the technology by 2016. But getting a successful proximity-marketing program off the ground involves more than just setting out a few digital devices.

A bad user experience or a lack of infrastructure can derail even the most ambitious beacon program, which is why executives from some of the industry’s top firms are now focusing so heavily on client education. By offering guidance during the setup process, technology providers are hoping to help retailers overcome common challenges and launch more successful beacon programs.

Here are the top six most common reasons why beacon programs fail, as seen through the eyes of experts working in the industry....


Via Douglas G Hall
Jeff Domansky's insight:

Like any customer outreach, beacons require a well-crafted strategy and flawless execution.

Doug Hall's curator insight, August 10, 2015 2:02 PM

Like any customer outreach, beacons require a well-crafted strategy and flawless execution.