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Curated by Jeff Domansky
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Four Mobile Fundamentals for Retailers | L2: The Daily

Four Mobile Fundamentals for Retailers | L2: The Daily | Public Relations & Social Marketing Insight | Scoop.it
From www.l2inc.com - July 2, 2015 1:53 AM

Brands must embrace a mobile-first approach if they hope to align with current consumer expectations and habits. For retailers in particular, mobile offers substantial  opportunity to drive brand loyalty, boost foot traffic and expand basket size. Even as mobile sites become more sophisticated and user-friendly, a good number of brands are still under-investing in mobile capabilities. L2 researchers still encounter some hiccups — broken videos, inaccurate geolocation or broken store locators, and broken links that work on desktop sites — that undermine the mobile experience and a widespread failure to maximize the potential of mobile.


Brands looking to increase their mobile IQ can start with these four fundamentals.

Jeff Domansky's insight:

Four basic tips to help retailers make the most of mobile.

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To Compete with E-Commerce, Retailers Need to Leverage Mobile

To Compete with E-Commerce, Retailers Need to Leverage Mobile | Public Relations & Social Marketing Insight | Scoop.it
From blogs.hbr.org - December 23, 2013 11:37 AM

And to leverage mobile, they need to stay human...


In the physical world, retailers have become quite adept at following the relatively faint tracks shoppers leave in their stores, primarily through their participation in loyalty schemes. However, in most cases this data is leveraged only after shoppers have paid at the register. Retailers can’t tell what shoppers looked at but didn’t buy, or whether they forgot something that they likely needed. Digital engagement gives e-commerce sites a huge advantage. Shoppers leave digital footprints across websites, mobile apps, and social media. Innovative sites also leverage analytics to optimize the experience.


But mobile shopping also represents a rapidly growing share of e-commerce, accounting for more than 20 percent of e-commerce sales this holiday season. And mobile provides a unique opportunity to help physical retailers compete....

Jeff Domansky's insight:

Smart retailers will grab hold of mobile marketing opportunities.

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Caroline_84's curator insight, July 7, 2014 11:07 AM

I couldn't agree more. We are finally at the point where consumers are completing purchases on the phones and tablets; I read a stat this morning that 30% of UK consumers complete previously research purchases on their phone while in bed!

 

For this reason it important that more payment gateways are mobile optimised and that retailers review the design of their sites to give the user a UX friendly journey to complete a transaction, other wise they will go to a competitor.
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85% Use Smartphones in Stores, 55% Changed How They Shop

85% Use Smartphones in Stores, 55% Changed How They Shop | Public Relations & Social Marketing Insight | Scoop.it
From www.mediapost.com - May 13, 2015 9:20 AM

Most consumers (85%) globally say that they have used their smartphone in-store, according to the DigitasLBi Connected Commerce study.


This is an increase from 72% just a year ago.


And it’s not only using a smartphone in a store but the rather the impact it’s having.


The majority (55%) of smartphone users say the Internet and smartphones have changed the way they shop in a store.


Perhaps more significantly, 77% of Internet users have been influenced by mobile during the purchase process....

Jeff Domansky's insight:

While most consumers still prefer to shop in physical stores, the smartphone has increasingly become an integral part of in-store behavior. This post by Chuck Martin at MediaPost is critical insight for online and offline retailers. Highly recommended. 10/10

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Marco Favero's curator insight, May 13, 2015 12:33 PM

aggiungi la tua intuizione ...
Mike Allen's curator insight, May 14, 2015 8:00 AM

The "instant culture" and the "check for bargains" mentality are being supported by the ability to shop about online and visit the bricks to try on or collect. This means that websites must navigate very quickly to what the enquirer wants and provide psychology which captures the person so that they buy. Is AIDA( attention interest desire action) all integrated now?
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