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Scoop.it!
Most consumers (85%) globally say that they have used their smartphone in-store, according to the DigitasLBi Connected Commerce study. This is an increase from 72% just a year ago. And it’s not only using a smartphone in a store but the rather the impact it’s having. The majority (55%) of smartphone users say the Internet and smartphones have changed the way they shop in a store. Perhaps more significantly, 77% of Internet users have been influenced by mobile during the purchase process....
Jeff Domansky's insight:
While most consumers still prefer to shop in physical stores, the smartphone has increasingly become an integral part of in-store behavior. This post by Chuck Martin at MediaPost is critical insight for online and offline retailers. Highly recommended. 10/10 
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Scoop.it!
We worked with Shelly Banjo from the Wall Street Journal on a piece about how retailers should use discounts. The Wall Street Journal added a piece of consumer research to accompany the article that was very interesting. They asked what email headline would get consumers to open an email from a retailer. Consumers agreed that they are most likely to respond to an email that is advertising a specific (read: relevant) item on sale, not to generic discounts....
Jeff Domansky's insight:
Valuable consumer insight for retail marketers, social marketers and PR.
Sandeep Londhe's curator insight,
January 8, 2015 7:25 AM
Consumers respond to an email that is advertising a specific (relevant to them) item on sale, not to generic discounts.
Even a modest discount will get a shopper to buy, as long as it is for the right product.
Retailers who differentiate discounts on a shopper-by-shopper basis will experience twenty percent greater profits.
75% of consumers demand some form of personalization by retailers.
Delivering value means delivering the highest relevancy, not necessarily the highest discounts. |
aggiungi la tua intuizione ...
The "instant culture" and the "check for bargains" mentality are being supported by the ability to shop about online and visit the bricks to try on or collect. This means that websites must navigate very quickly to what the enquirer wants and provide psychology which captures the person so that they buy. Is AIDA( attention interest desire action) all integrated now?