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The way retail customers get their information is changing. Here's how one company helps them make the most informed decisions.
The retail landscape is as competitive an environment as any in the business world. Retailers regularly explore new and innovative ways to attract consumers' attention and stay one step ahead of their rivals.
Above and beyond any traditional methods of luring customers, advancing in-store technology has become a clear standout. Whether it's LCD screens or LED panels, touchscreens, gesture-based software, or 4D projection, retailers now have a plethora of options when it comes to delivering content to consumers through digital installation. Of course, none of these options would be useful in today's world if they didn't have the ability to seamlessly integrate with a consumer's social-media applications and deliver a customized shopping experience....
Here's a good overview of how retail is introducing digital strategies into its locations to compete with online competitors.