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Consumers today conduct a great deal of research about the products they are buying and brands are being asked to fulfill a multitude of informational needs.
Argos, a UK-based consumer goods and ecommerce retailer, is exceptional in that they maintain an active presence operating across a large range of touchpoints, both digitally and via traditional media. This case study takes a close look at how Argos reaches, influences, and engages consumers as they go through their purchase journeys....
In-depth case study looks at Argos consumers' online purchase journey.