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Curated by Jeff Domansky
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This Is How Bricks-And-Mortar Retailers Can Capitalize On The 'Reverse Showrooming' Trend

This Is How Bricks-And-Mortar Retailers Can Capitalize On The 'Reverse Showrooming' Trend | Public Relations & Social Marketing Insight | Scoop.it
From www.businessinsider.com - April 8, 2014 1:12 AM

Smartphone savings programs, in-store Wi-Fi, and better customer service are some of the ways offline retailers are leveraging their advantages.


E-commerce businesses have upended the retail industry and put bricks-and-mortar companies on the defensive.


But now, many offline retailers are moving to capitalize on their offline advantages. Retailers are actively harnessing a trend that's actually far more popular than online buying, and always has been — 'reverse showrooming' — when people research products online and then ultimately buy in-store....

Jeff Domansky's insight:

Retailers have started to fight back and recover customers who prefer to purchase in the store after they've done their research online.

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Megan Kraft's curator insight, November 5, 2014 4:13 PM

Cool ways technology is helping enhance consumer experience in brick and mortar stores.
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'Reverse Showrooming': Bricks-And-Mortar Retailers Fight Back

'Reverse Showrooming': Bricks-And-Mortar Retailers Fight Back | Public Relations & Social Marketing Insight | Scoop.it
From www.businessinsider.com - February 16, 2014 10:49 AM

Retailers have discovered reverse showrooming is more common than showrooming, and they're using it to regain ground.In the past few years, as online shopping exploded and smartphones became the norm, the showrooming phenomenon — consumers using their phones to comparison shop in stores — seemed poised to gut the revenue of offline retailers.


But now a new report from BI Intelligence finds that retailers have discovered "reverse showrooming," or "webrooming," which is when consumers go online to research products, but then head to a bricks-and-mortar store to complete their purchase.  ...

Jeff Domansky's insight:

Retail gets ready to mount a comeback with reverse showrooming.

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Octave's curator insight, November 25, 2016 5:02 AM

Le webrooming est une opportunité pour les magasins !
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