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Retail technology is rapidly evolving to create a more convenient, fun and immersive in-store and online experience. Here are ten trends to look out for in 2014.
Though there’s no doubt we’re still a nation that needs to be careful with its cash, the dark clouds of recent austerity are starting to float away to reveal a more optimistic, more promising future.
We’re not out of the woods yet, for sure, and the vast majority of people still feel we’re in a recession, but market confidence is starting to return and the masses are beginning, albeit cautiously, to dip into their wallets again.
This change in consumer attitude is also being complimented by the raft of new technology designed to make the shopping experience more accessible, convenient and fun. Peaks and troughs and trends are prevalent in practically every element of society – and retail is absolutely no different....
This article really touches on the reality of 2014: faster shipping times, the phone equals your wallet, etc. It will be interesting to see who will really do well Black Friday (probably Amazon) and who won't (maybe J.C.Penney?).