Public Relations & Social Marketing Insight

Gone are the days when a mobile strategy was far down on the priority list—a “nice-to-have” bonus for retailers. With a mobile audience of 874 million potential customers, leaders in the ecommerce space are making serious investments to maximize the new opportunities created by the technology we carry with us everywhere we go. In fact, 53% of retail marketers position mobile as their number one strategic priority, according to a Shop.org report.

eMarketer recently interviewed top marketing executives from Williams-Sonoma, Sephora, Gilt.com, and Macy’s to dig into the trends, challenges, and opportunities they’re seeing in the increasingly digital world of retail. Mobile is still a rapidly evolving channel, but here are four key takeaways on what these top retail executives had to say about the exciting digital possibilities that lie ahead....