Your new post is loading...
More than one out of every three (35 percent) shoppers today use mobile devices as part of their purchasing process, a 10 percent hike from 2012, according to new results from a shopper behavior study. Much of the change comes from sharp increases from three demographic groups: Hispanics, Asian-Americans and the rather wide age range of 15-49.
To be fair, the new stats from the 2-year study by the Integer Group and M/A/R/C Research explore any role a mobile device would play, including research (price comparisons, searching for products) both instore and offline.
That’s certainly legitimate when exploring the total impact of mobile devices on shoppers, but using an Android at home to verify the exact address of the nearest Home Depot is a far cry from using Apple Pay to make a purchase.The study does make it clear, though, that mobile use of almost every kind is increasing. Not surprising, but worthy of note....
aggiungi la tua intuizione ...