Public Relations & Social Marketing Insight

Before you’re going to (re)design your eCommerce store – either by starting from scratch or using an online shop builder – it’s crucial to take a look at other successful eCommerce designs that got their audience engaged through interactive user interfaces, eye-catching visuals, and good usability.

To help you make your upcoming eCommerce project outstanding, here I’m going to analyze 10 amazing eCommerce websites that I believe are worth seeing. May be, not all of them are perfect for you, but I’m sure you’ll learn a thing or two from each of them. Also, check this article for more Shopify reviews. Let’s go through them one by one!...

Email is losing its power as a marketing tool for online retailers, according to senior-level executives at Gilt Groupe and Rent The Runway.

Fewer consumers are opening promotional emails, especially since Gmail added a new setting in August that automatically archives promotional messages into a tab separate from users' inboxes, executives said.

"I think everyone would probably agree that email, even before the shift with Gmail, was becoming a less and less powerful channel," Jennifer Fleiss, cofounder and president of Rent The Runway, said at Business Insider's Ignition 2013 conference....

Before deciding to read this topic, ask yourself first – What are the things you wished was there in your last visit to a shopping site?

Should there have been more scope for interaction? Should there have been a price comparison facility? Did the web design communicate what it promised to sell? Would you purchase more if they offer seasonal discounts / free delivery next time?

Being 'user friendly', is the focal point of all e commerce sites. A design that is user focused, generates more conversions. So, if you were given the opportunity to make some improvements to the last visited shopping website, what would you have added or changed?

This post will bring to you a set of five best shopping site names, which try to maintain the key marketing principles, together with a beautiful web design....