Public Relations & Social Marketing Insight

...You see, what’s actually evolving is a new and far more complex role for the store, and online brands like Google, Bonobos and Warby Parker are affirming it, as they each embark on creating their own, branded, physical stores. They along with a growing number of other online pure-plays recognize that in order to “fully actualize” their brands, they need to animate a physical presence and visceral experience for their consumers, not to move products but more critically, to move hearts and minds – to sell the idea, essence and values of the brand – all of which has more traditionally been viewed as the role of media. Which brings us to a critical point....