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The in-app feedback provider recently asked 350 smartphone owners in the US about the “minimum star rating they’d accept in order for them to consider downloading an app.” Roughly 60 percent of respondents said that they “usually or always check ratings before downloading an app.”
According to the survey, only 15 percent would consider apps with a two-star average rating. One more star, and half the respondents would potentially download the app. An impressive 96 percent said they would install four-star apps. This makes logical sense and parallels the way consumers react to product and service ratings in other categories....
Given the data about app engagement, much is at stake in the success or failure of a marketer's mobile app.