Public Relations & Social Marketing Insight

Interpublic’s Hill Holliday is out with a new brand research study, the Brand Edge Index, that takes a deep dive into various product categories and ranks top brands based on proprietary surveys.

The first installment looks at the home appliance category and rates brands in six subsets: vacuums, dishwashers, washer machines, ranges, refrigerators, and grills. The rankings are based on 5,600 survey respondents who assessed 45 brands.

Top-ranked brands included Dyson (vacuums), Bosch (dishwashers), Samsung (both washing machines and refrigerators), and Weber (grills).

The report found that niche brands and disruptive brands frequently outrank longstanding first-to-market brands. Awareness doesn’t always lead to preference or advantage. In part, that’s explained by the survey finding that reliability is the most important attribute for home appliance brands....

... because fake reviews are not only immoral -- but also illegal

It's never been easy to earn customer's favor, especially in terms of explicit public appraisal like an online review. As responsible business owners we all strive (or at least we should) to encourage our clientele to share their experience with our service and product. Unfortunately, waiting for a natural regular inflow of customer reviews is a "plan" that will often bring rather disappointing results.

The thing is You Need a Strategy. A strategy that is better than the one already adopted by your strong competitors. A strategy that will turn your customers into your private brand advocates. It will not take overnight to plan it and execute it but it will make a difference in the long run.

Having your own Review Gathering Strategy is important. So, if you are clueless of how your business could benefit from it, you've finally found out the reason why you suck at securing customer reviews, now you only need to work your way around it....