Public Relations & Social Marketing Insight

The internet is overloaded with content. Even if you only set out to read the most important articles and watch the top videos, you'll never get done.

Just staying up-to-date and informed is a challenge. You have news to read, blogs to check, and YouTube hits you've got to watch. But instead of opening each site a half-dozen times a day, you can use an RSS app to curate your content automatically.

RSS stands for Really Simple Syndication. It's a file that most websites update with their newest blog posts, videos, deals and more, so you can "subscribe" to sites and have new content automatically pushed to you. Instead of checking the 40 websites you follow, you can just open an RSS reader app and see what's new on all of those sites together.

In the years since Google Reader died, a wide range of RSS feed reader apps have come and gone. Today, there are still a number of great RSS tools that are actively being improved, apps you can use to follow your favorite sites—from powerful crowd favorites like Feedly to simple Chrome extensions like Feeder. Whether you want a simple app for consuming news on the go, or a powerful tool that archives the best content from hundreds of sites, there's an app here for you.

Could we be seeing a resurgence in RSS readers in the wake of Google Reader's demise?A quick addendum to last night's post - a quick cut of the analytics data from my blog shows Feedly and the Old Reader emerging as growing referrers over the last couple of weeks.I am really enjoying seeing the range of readers emerge as Google Reader winds down. There are some, like Bloglovin' which seems to target and promote the idea of feed reading to specific communities really well, while others are more about supporting Google Reader refugees.This arrived from Bloglovin' this morning...