Public Relations & Social Marketing Insight
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Public Relations & Social Marketing Insight
Social marketing, PR insight & thought leadership - from The PR Coach
Curated by Jeff Domansky
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The 8 content marketing resources that made me a better marketer in 2016

The 8 content marketing resources that made me a better marketer in 2016 | Public Relations & Social Marketing Insight | Scoop.it
If you haven't had time to regularly read about content marketing in 2016, it's ok! In this article we gathered 8 content marketing resources we truly loved this year.
Jeff Domansky's insight:

Julie Gauthier from Scoop.it shares some excellent content marketing resources.

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3 very useful social media sites that you may not be using yet

3 very useful social media sites that you may not be using yet | Public Relations & Social Marketing Insight | Scoop.it

Here are 3 “second tier” networks which will help you meet targeted people and to promote and amplify your content. These are Pillar 6 networks. Content based collaborative communities. You may have a lot of followers on the networks above and you may be producing great content but not getting it seen as much as you wish.


The big thing about the shares from these places are that they will often come from respected authorities. This will give you instant credibility and if your content is good it will get heavily shared by people you are not presently connected with. You can see below that one of my slideshares has been viewed over 10,000 times already....

Jeff Domansky's insight:

These three curation sites will help you find useful ideas and information quickly from authorities

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Scoop.it Secrets For Content Marketing Success

Scoop.it Secrets For Content Marketing Success | Public Relations & Social Marketing Insight | Scoop.it

Want to know how to make the most of content curation site scoop.it? Find out this simple secret tip to drive traffic to your content.

Jeff Domansky's insight:

Really valuable tips for your curation on Scoop.it.

Lori Wilk's curator insight, February 2, 2014 7:29 PM

It's great to have a better understanding of how to more effectively use Scoop.it

aanve's curator insight, February 8, 2014 12:37 AM

www.aanve.com

 

ELISA TANGKEARUNG's curator insight, February 8, 2014 7:57 AM
...
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3 Tools to Help You Discover and Share Great Content | Social Media Examiner

3 Tools to Help You Discover and Share Great Content | Social Media Examiner | Public Relations & Social Marketing Insight | Scoop.it

Are you looking for better ways to find new and interesting content to share?


Is finding time to read and share interesting content a battle?


In this article, I outline 3 tools to help you find and share great content while saving you valuable time.

Jeff Domansky's insight:

Ian Cleary suggests three useful tools: Feedly, Newslie and Scoop.it. Each starts with free accounts and will help you be more efficient in social media.

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The Benefits of Content Curation for SEO

The Benefits of Content Curation for SEO | Public Relations & Social Marketing Insight | Scoop.it

Guillaume Decugis, CEO, Scoop.it:


"Given this is one of our most frequently asked questions, we felt we should design a comprehensive guide on this topic with not just explanations on how content curation helps SEO but also data, results, lessons learned as well as advice and best practices from top SEO experts.

All of this in a visual and easy to read Slideshare format.

So if you still believe content curation is duplicate content or if you want to learn how to make the most of your curated content to improve your search rankings, get our Guide to Content Curation Benefits for SEO now...

Jeff Domansky's insight:

Scoop.it produced the complete guide to attract more visitors from search engines by publishing curated content to your site. Slideshare worth viewing.  9/10

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Scoop.it Tip of the Week - MAKE YOUR SCOOP VISUAL!

Scoop.it Tip of the Week - MAKE YOUR SCOOP VISUAL! | Public Relations & Social Marketing Insight | Scoop.it

One of the best features of Scoop.it is the ability to add so many types of visual content to your scoops, images, videos, infographic, charts, maps, SlideShares and the list goes on.

 

Over the years I've tested using small images beside the text or using a full size image with text below. I have found that using a full size image not only gets the scoop more clicks but also more rescoops.

 

Try a video and have your reader stick around and maybe give your a rescoop. Like I did when I saw this great scoop that @Tyler Negus Snidow found on The New York Times site. http://sco.lt/8IeP1V

 I was what they call in America an asshole." Do what you want to do. | Slomo


You only have seconds to grab your readers attention, make those seconds visual!



Via Brian Yanish - MarketingHits.com
Jeff Domansky's insight:

Brian Yanish points out the value of visuals in your posts on Scoop it. Deeper impact, more engagement

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12 Experts Share Top Curation Tips

12 Experts Share Top Curation Tips | Public Relations & Social Marketing Insight | Scoop.it

Six steps to easy content curation.


Curation is sometimes confusing. Everyone has a different definition and it's used in many different ways as part of content and marketing strategies.


I asked 10 of my favorite curation experts for their best tips, tools, their favorite curator and suggestions on innovative uses of curation. Each is a curator on Scoop.it, my favorite curation tool and channel. New and experienced curators are going to learn from their advice.

Jeff Domansky's insight:

Great curation tips, tools and best practices from 12 expert Scoop.it curators.

wanderingsalsero's curator insight, October 20, 2013 8:12 PM

I haven't read this yet but "panels" are always a good way to get a synopsis of any subject......in this case: curation.

Maria Richards's curator insight, March 29, 2014 4:51 PM

It seems so simple here!

Ali Angulo's curator insight, August 26, 2017 6:16 PM

Tips para na curaduría exitosa

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How To Setup Your Curation Channel on Scoop.it: A Mini-Guide by Shirley Williams

How To Setup Your Curation Channel on Scoop.it: A Mini-Guide by Shirley Williams | Public Relations & Social Marketing Insight | Scoop.it

Robin Good: If you are just about to start testing how effective a content curation tool like Scoop.it can be for building your own reputation and visibility in a specific interest area, this 10-step guide by Shirley Williams does provide some important information on how to start with the proper foot.

 

The guide is illustrated with many screenshots and it pinpoints the key items you need to be paying attention to when starting to curate a dedicated channel.

 

Informative. Useful for novices. 7/10

 

Full mini-guide: http://socialmediapearls.com/10-steps-to-curate-your-social-media-content-with-scoop-it-for-increased-value


Via Shirley Williams (appearoo.com/ShirleyWilliams), Robin Good
Ken Morrison's comment, May 21, 2012 3:32 AM
Hi students (and visitors). If you are having trouble with your profile photo changing every time that you post a new scoop, you can fix it by following these directions that a representative from Scoop.it sent me:
Indeed there's a setting to avoid that. Tell your students that on their Curate page, click on Manage>Customizations>untick "Last Post Image" box and click on Save.
Ken Morrison's comment, September 29, 2012 9:34 PM
Thank you for the rescoop. It looks like you have a great site. If I spoke Spanish, I would follow it.
Robin Good's comment, September 30, 2012 2:41 AM
Hi Ken, no need to speak Spanish to follow me or read my stuff.
Just check:
http://www.masternewmedia.org

;-)