Public Relations & Social Marketing Insight
443.6K views | +0 today
Follow
Public Relations & Social Marketing Insight
Social marketing, PR insight & thought leadership - from The PR Coach
Curated by Jeff Domansky
Your new post is loading...
Your new post is loading...
Scooped by Jeff Domansky
Scoop.it!

What Should You Do If Your Search Rankings Just Won't Go Up?

What Should You Do If Your Search Rankings Just Won't Go Up? | Public Relations & Social Marketing Insight | Scoop.it

Sometimes you do everything right, and it works like it should. Other times you do everything right, but nothing happens.


But here’s the good news.If your rankings are stuck, there are things you can do to help them move up in the SERPs. It’s absolutely possible.


Today, I’m going to show you exactly what to do to get your rankings up....

Jeff Domansky's insight:

Neil Patel shares practical SEO tips to get your site ranking better on search engines.

No comment yet.
Scooped by Jeff Domansky
Scoop.it!

8+ Tools to Find Related Keywords for Your Content

8+ Tools to Find Related Keywords for Your Content | Public Relations & Social Marketing Insight | Scoop.it

To write smart copy that attracts more eyeballs, find more keywords related to your topic. Here are eight tools to help.


“Write for the user, not the search engines,” continues to be a mantra of content marketing. In reality, smart content creators write for both.


Quality content is interesting, informative, original, AND it includes keywords, ultimately leading to more visits and helping you achieve your why. Quality content naturally builds links, which improves the site authority, which in turn boosts rankings, and gets more eyeballs on your content.


Integrating SEO with your content is the first step. But to really write smart copy, you should look at terms related to what you are targeting and how Google associates those terms. Then incorporate those terms into your content. Or you can use those findings to identify related topics you may want to write about down the road....

Jeff Domansky's insight:

All about search, SEO and semantics to improve your keyword results.

No comment yet.
Scooped by Jeff Domansky
Scoop.it!

7 Brilliant Examples of Brands Driving Long-Tail Organic Traffic

7 Brilliant Examples of Brands Driving Long-Tail Organic Traffic | Public Relations & Social Marketing Insight | Scoop.it
The majority of brands that researched and targeted long-tail search terms have experienced a leap in organic traffic and rankings, but that doesn’t mean you won’t experience challenges.


Truth be told, if you want an immediate organic traffic boost, creating content around long-tail search phrases may not yield those results.
But your focus should be on the long-term. That’s when your web pages start showing up in results, even for keywords you didn’t primarily target.


If you’re willing to play the long game, long-tail keywords can increase your organic traffic and convert better than head terms....

Jeff Domansky's insight:

Neil Patel shares smart tips on how to win with longtail search terms.

No comment yet.
Scooped by Jeff Domansky
Scoop.it!

Optimizing content | Tom Fishburne

Optimizing content | Tom Fishburne | Public Relations & Social Marketing Insight | Scoop.it

From these chaotic beginnings, search engine optimization matured and evolved as search engines became more sophisticated to screen out this kind of overt manipulation. Google makes at least 600 changes to its algorithms each year in an attempt to surface and prioritize the most useful information.

And yet the last few years of content marketing have had a similar dynamic at times. Some content gets published purely for search engine optimization. When every content marketer follows the same SEO checklists, all content can start to look the same.

It will be interesting to see the impact of the latest search engine advance. In 2015, Google announced RankBrain, an algorithm learning AI system, that is designed to think more like a human in ranking sites. It’s already the third top ranking signal....

Jeff Domansky's insight:

Tom Fishburne always cuts straight to the heart of an issue with his Marketoons. 

No comment yet.
Scooped by Jeff Domansky
Scoop.it!

We Analyzed 143,827 URLs and Discovered the Overlooked Speed Factors That Impact Google Rankings

We Analyzed 143,827 URLs and Discovered the Overlooked Speed Factors That Impact Google Rankings | Public Relations & Social Marketing Insight | Scoop.it

We didn’t realize it when we started this research, but we were about to uncover a specific speed factor that Google uses to rank your website. It’s not just speed alone that matters, but a specific type of page speed that makes the real difference.


The study you’re about to read is the largest study of the impact of website speed on Google search ranking ever performed. Ahrefs contributed ranking data, but it took massive amounts of crawling, collating, and crunching the data on our part to get accurate results.


We surfaced several highly significant findings. These findings are significant, partly because they’ve never been revealed before, but also because they could make a massive impact on your website’s ranking!...

Jeff Domansky's insight:

Neil Patel makes the case for website speed as an SEO factor.

Kevin MacKenzie's curator insight, December 23, 2016 12:37 PM
How speed and response factors affect Google SERP ranking #seo #search #google