Public Relations & Social Marketing Insight
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Public Relations & Social Marketing Insight
Social marketing, PR insight & thought leadership - from The PR Coach
Curated by Jeff Domansky
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Wild Apricot Blog : “Selfie” Generation Wants to See Your Stories

Wild Apricot Blog : “Selfie” Generation Wants to See Your Stories | Public Relations & Social Marketing Insight | Scoop.it

...According to Ben Baker (npEngage), “1.1 posts including the hashtag “#selfie” were uploaded to Instagram every single second, that means 4,000 were uploaded per hour, 95,700 were uploaded per day, and a whopping 34,924,648 were uploaded across the entirety of 2013.”


1.1 per second! And of course, that's just the photos that were tagged and uploaded to Instagram, never mind all those shared on Facebook, Snapchat, etc. 

Understanding how this impacts your communications 

So why should we care that an entire generation (and many of us older folks too) are taking "selfies"? As Baker suggests in his post, while the “selfie” trend might fade away, it offers some insight into an entire generation of Millennials – their social media habits and more generally, the ways they prefer to connect and be communicated with....

Jeff Domansky's insight:

You can run, but you can't hide from selfies. Here's how to use them before they get old!

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Samsung Told The Selfie Stops At The President | MediaPost

Samsung Told The Selfie Stops At The President | MediaPost | Public Relations & Social Marketing Insight | Scoop.it

Samsung may be learning a lesson this week that most of us observed by watching Mr. Smith a long time ago: What flies in Hollywood doesn’t having any relation to the real politick of Washington, D.C. And so it is that headlines are calling out both Samsung and Boston Red Sox slugger David Ortiz for “punking” the President with a moment reminiscent of Ellen DeGeneres’ selfie-fulfilling prophecy at the Oscars that did, indeed, set a record for the most retweets....

Jeff Domansky's insight:

No you can't says the White House to marketers.

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