Where Keywords Fit Into the Future of SEO | Public Relations & Social Marketing Insight | Scoop.it

The perceived quality of a web page or piece of content isn't based solely upon words. There are a lot of other factors to take into account, like load time, interface design, image quality, formatting, and so on.

Of course, "quality" means different things to different people, but I'd argue that at a basic level, focusing too much on keywords is a bad thing -- it can actually cause quality to suffer.

The goal of creating content shouldn't be to come up with a bunch of great keywords; it should be to come up with great content. Call it whatever you want, but if it's good, it's good -- just like Shakespeare said. The search engines of the future aren't going to punish folks for underusing keywords or failing to have an expertly crafted, keyword-optimized page title ... but they will continue to punish folks for overusing keywords....