10 Great Alternatives to the Google Keyword Research Tool | Public Relations & Social Marketing Insight | Scoop.it

Keyword research is an important piece of the puzzle for anyone who conducts business online. Once an online business has decided on a target market and figured out who its main audience is, it needs to focus on getting targeted people onto its website.


That’s when keyword research becomes crucial.Keywords, also known as search queries, are the terms entered by the users into their search engine of choice, to find things online. Hence, online businesses need to spend some time researching the keywords their target audience is most likely to use, as ranking high for these terms will increase targeted traffic to their website....