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Scoop.it!
To see big wins in e-commerce today, entrepreneurs need to cover all of their bases, from organic SEO to mobile advertising. Analytics tools can create a pretty detailed snapshot of where your business stands — too detailed, in some cases. Curious about which metrics really matter, we asked a panel of successful e-commerce entrepreneurs which pieces of data they measure regularly and what it tells them about their overall strategy. Their best answers are below.... 
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Scoop.it!
At this point, online marketing and SEO are part of almost every business’s marketing budget. However, in order to make your online marketing efforts truly successful, you need to make sure you don’t limit how many customers you can reach. If you’re still holding back because you don’t know what to do, there are some basic tips that can get you in the game.....
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Great addition to any marketer's metrics toolobox.