Public Relations & Social Marketing Insight

I put out a HARO query to see what tactics other SEO specialists and agencies used as quick wins when they took on a new project. I got back some great, solid responses from SEO experts across the country and wanted to share their advice.

Most of the answers I received fell into one of five basic categories: digital asset consolidation; link reclamation; long-form content creation; identification of low-hanging fruit keywords; and internationalization. I’ve picked what I felt was the best advice for each of these categories because I’ve personally seen results from these actions on my own client sites:...

As a Customer Training Specialist at HubSpot, I’ve had the pleasure of meeting hundreds of our customers in person. One thing that makes my job so interesting is that I’m always learning about new and exciting tools HubSpot customers are using when it comes to inbound marketing. Some of my favorites have come from our discussions around keyword research.

There are many tools out there to do keyword research. At times it can seem overwhelming to decide which one is right for your business. Most of the tools customers have shared with me fall into two categories: keyword generators and keyword analytics tools. Here are some of my favorites....

Speed matters!

High quality content, inbound links and easy navigation are not enough to make your blog or website successful. Internet users today expect a website to load as fast as possible. They really feel cheated by blogs that take a very long time to respond to their web requests.

When it comes to your user’s site  experience and position in search engines, how fast your website loads is a vital factor.In this post, I’ve covered everything you should know about how to build a fast loadingblog and website: why it matters, what are the tools to test it, and what practices you should follow to building a fast blog!...

A few months ago I advised and implemented SEO strategies for OkDork. Within 6 months, OkDork’s non-branded organic traffic increased by more than 200%.

What I did was not special just for Noah’s site but strategies and tactics you can do with your own site. I’ve done these strategies at KloutFire for over the past 1.5 years.

The goal of this post is to help people at all levels learn something new, take action and get results with more free traffic from search engines like Google...

Though Google gets roughly 3.5 billion searches a day, there are really only three types of searches that people perform -- navigational, informational, and transactional. If you want get more people to find you in search, you need to know how to optimize your content for each of these types. 

In this article, I’m going to explain each of the three types of searches and give a bit of perspective on why each one is important. Then, I’ll provide you with some tactical methods for unleashing a strategy that will allow you to dominate the SERPs for that search type....

Google announced on their Webmaster Central blog today that they have released an in-depth guide to Googlebot-friendly site movies.

“Few topics confuse and scare webmasters more than site moves,” Google says. So to make things less scary they have created this guide that explains how to handle site moves and stay on Google’s good side.

For those unfamiliar with sites moves, and how to move a site correctly, Google runs down the basics....

To get you started with conversion optimization, here’s a giant list of 101 valuable, actionable tips on conversion rate optimization, divvied up into five sections: color psychology (what colors convert best), copywriting tips (what words and writing techniques help you sell better), sales funnel & landing page streamlining (making the conversion from visitor to dollars in the bank simpler), split-testing (seeing what works), and a few miscellaneous general tips.

These tips go beyond the general “have a professional design” — these are actionable, specific steps you can take to improve your website conversions today. I highly recommend that you bookmark this page and refer back to it constantly...

XSEO strategies have to be at the heart of any business that wants to succeed in the online world in 2014. But SEO strategy means something different than it did one decade ago, five years ago, or even last year. If your SEO strategy places a great emphasis on link building, you may find that your SEO influence has waned recently.

While links connecting to your content are important, it is content itself that is becoming the most important aspect of an SEO strategy and what pleases Google the most. Here are a few things that you can do in 2014 to improve your content offering and make Google happy....