Public Relations & Social Marketing Insight

Shoppable content is a form of visual commerce in which marketers use compelling imagery (often formulated in a storytelling format) with actionable purchase points or product recommendations, streamlining the conversion path from browsing to purchase.

Interactive and shoppable content are now necessary assets for digital retailers. Convenience and a subpar return policy are no longer enough to capture new audiences and encourage customer loyalty. In fact, according to a recent shoppable content report, 33 percent of retailers stated that the improvement of customer’s digital experience was a top three priority in 2017.

ECommerce brands championing this new form of social and content marketing are breaking down the traditional constructs of digital shopping. Their websites and marketing channels have transformed into experiences that are an inventive step beyond the dull and dated eCommerce environment.If you’re one of the 33% looking to improve customer experiences this year, take a look at the brands doing it best....