Public Relations & Social Marketing Insight

Smartphone savings programs, in-store Wi-Fi, and better customer service are some of the ways offline retailers are leveraging their advantages.

E-commerce businesses have upended the retail industry and put bricks-and-mortar companies on the defensive.

But now, many offline retailers are moving to capitalize on their offline advantages. Retailers are actively harnessing a trend that's actually far more popular than online buying, and always has been — 'reverse showrooming' — when people research products online and then ultimately buy in-store....