Public Relations & Social Marketing Insight

As I look at where I am now, more than 18 months into my business, I am amazed. I have awesome clients, I just experienced my busiest month yet in April 2013, I have had the opportunity to inspire thousands of people through speaking engagements, including the 140 Conference in Montreal, which was another opportunity that arose through Twitter. I am producing our third Toronto Impact99 HR Summit, bringing 99 more business leaders together to ignite change in the workplace. I know I couldn’t have done any of it without social media. I also know I’m not alone. I believe that if organizations don’t find ways to engage their talent more successfully, offering purpose, autonomy and impact, they will lose top talent to entrepreneurialism. Twitter is only 140 characters away and there are stories like mine everywhere....

Here are three tools to help you generate revenue with social media. They will help you collect, manage and filter information to build relationships and make sales....

Do you want more leads from your social efforts? Did you know there are great social media tools that make the sales process easier? 

In this article, I’ll review 3 tools to help you get the information you need to generate revenue from your social media activity...

A guide to understanding your customers and how your product meets their needs.... The better you understand your customer, the faster your business will grow. But new ventures often struggle to define their target market and set their sights too broadly. "We often overestimate the market size, and in many cases there may not be one at all," says Robert Hisrich, director of the Walker Center for Global Entrepreneurship at the Thunderbird School of Global Management in Glendale, Ariz. Here are 10 great questions that can help you determine whether you have a target market and what it is...