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Scoop.it!
Running a successful online business using free or low-cost tools can be done.Running an online business can be extremely rewarding—and massively expensive. But just because your friends and colleagues are using fancy tools and programs and have big budgets, doesn’t mean you have to, too. Some will even say you need the latest and greatest “Must Have” tools to be successful. I’d like to prove them wrong. Here’s how to run your business on a lean budget... 
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For any small business today, it can be a tough task to get ranking in the search engines, even for your own business name. That fact can be extremely frustrating when business owners think that they deserve to rank for their business name, yet don't own a website for their business. Or, worse yet, they own a website but it's never updated due to lack of time, skill, or loss of their webmaster.
So what do you do? You know that saying, "If you can't beat them, join them"? Well, that's what small businesses need to do. Harness the power of social media and review sites and use them to their own advantage. Social, Review, and Deal Sites Are Always Generating New Content What do search engines love? New, relevant, up-to-date content! What do social networks and review sites offer? New, relevant, up-to-date content…at least for the most part they try to.
If you have a tough time managing a website, utilizing social networks like Facebook, Twitter, and Pinterest, review sites like TripAdvisor or Yelp, more mobile-based sites like Foursquare and Urbanspoon, and deal sites like LivingSocial or Get City Dealz are ways that merchants can enhance and exert control over rankings in the search engines....
Jeff Domansky's insight:
Smart advice for SMBs going social.
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Getting started on Facebook - guide to making your corporate Facebook page a success...
The days of Facebook being just a ‘new idea for businesses to try’ are long gone, as Facebook has now become one of the essential marketing tools of any self respecting business. But simply creating a Facebook page for your company is only the first and easiest step, and turning your page into a lead generating haven can seem like an uphill battle. But if the correct measures are put in place, your page should become a lead magnet in no time. Simply follow this step by step guide to create the perfect corporate Facebook page...
[This is a nice simple guide to creating a Facebook page for any size business ~ Jeff]
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Running a business, especially in the early days of getting it up and running, can be a tough and lonely endeavour.
It is in the nature of many new entrepreneurs, to only listen to their own voice, and to initially not take advantage of the advice of others who have gone before them.
This good article, provides tips from 59 small business owners and entrepreneurs, and any entrepreneur should find several that will be very useful to them as they progress on their own journey. Via Daniel Watson
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Websites, blogs, and social media are the best marketing tactics for both customer acquisition and retention. Learn how to use them better here....
Jeff Domansky's insight:
Just a set of practical tips for helping business go social.
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11 of the most awesome blogs on the web that provide information and inspiration to small business folks.
What are the best blogs for small business people? I have been reading blogs for a few years now and have accumulated hundreds that I follow for various reasons. In my time reading on the web, I’ve encountered several resources that create consistent, compelling content that have direct relevance for small business people. Though there are many more out there that are helpful, I find these eleven are always writing great stuff that informs and inspires individuals to be better business people. If you only have time to read a handful of blogs, add these to your list!...
[Doug Rice shares 13 best blogs ~ Jeff]
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Infographic from VerticalResponse that highlights how small businesses are using social media.
... small businesse are catching up, as is evident from this new infographic from the folks over at VerticalResponse, brought to our attention by Marketing Pilgrim this morning. The infographic highlights how small businesses are using social media -- how much time and money they're spending, which social networks they're focusing on, and the challenges they're facing. Turns out a big chunk -- 43% of small businesses -- are spending at least 6 hours per week on social media, with a large focus on Facebook (90% are using it) and Twitter (70% are using it). As for social networks like Google+ and Pinterest, to quote the infographic, "not so much." Check out the full infographic for more interesting stats....
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9 smart tips on how to run your online business inexpensively.