Shopping Via Smartphone Benefits Consumers | Public Relations & Social Marketing Insight | Scoop.it

Shopping via smartphone adds value to the shopping experience for the consumer....


Shopping via smartphone is on the rise. Consumers are using their smartphones to shop smarter. They are using their phones to compare prices and research products in retail stores. They are also making purchases online right from their smartphones. It is also becoming increasingly common for consumers to use social media while shopping.


Producers are tapping into this through social media interaction and advertising. According to First Data, smartphones rule as shopping tools....