Public Relations & Social Marketing Insight
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Social marketing, PR insight & thought leadership - from The PR Coach
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How journalists are using Facebook's new live Q&A feature | Journalism.co.uk

How journalists are using Facebook's new live Q&A feature | Journalism.co.uk | Public Relations & Social Marketing Insight | Scoop.it
From www.journalism.co.uk - May 3, 2013 11:34 AM

Facebook recently launched a new feature which has been used by a number or high-profile journalists in order to host conversations. The feature is currently being rolled out, and all Facebook pages will get the option by 10 July, as will all individual accounts where the person has more than 10,000 followers.

 

In a similar way to a Reddit AMA (ask me anything), a person or page can take questions in real-time. The Q&A feature was announced on 25 March, and has since been used by Arianna Huffington, ABC News anchor Diane Sawyer, and CBS News senior correspondent and former FBI spokesman John Miller, who did a live Facebook Q&A about the investigation into the Boston marathon bombings....

Jeff Domansky's insight:

Great potential for engagement if you have a large enough Facebook following to qualify. Several good examples to guide you.

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The New Facebook Changes You Need To Know About - Simply Zesty

The New Facebook Changes You Need To Know About - Simply Zesty | Public Relations & Social Marketing Insight | Scoop.it
From www.simplyzesty.com - April 1, 2013 6:12 PM

Typical Facebook. You wait for a new or significant change to emerge and then all of a sudden, a number of them are revealed at once. It has a habit of announcing new features shortly after it holds a major event like its new page redesign.

 

Now that’s been followed by a number of new additions and changes to desktop, mobile and its advertising product, which you may or may not have kept up with. Since it’s been an eventful month for the social media network, here’s what you need to know.


Via Ivo Nový, Mau
Jeff Domansky's insight:

Importantfor Facebook marketers...

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4 Reasons to Rethink Facebook Engagement

4 Reasons to Rethink Facebook Engagement | Public Relations & Social Marketing Insight | Scoop.it
From smallbiztrends.com - March 19, 2013 9:09 AM

An estimated 67 percent of American adults use Facebook today. That makes the social media giant on the surface the best channel for small business owners to connect with their clients, customers and partners. But there are reasons to rethink Facebook engagement.

 

Those reasons include signs some users are getting tired of the site. The social network is completing a new redesign intended to reignite the spark with its audience. However, it could be too little too late.

 

Re-evaluating Facebook Engagement

Small business owners need to be concerned about “Facebook fatigue” too. It means that the audience they are trying to reach may be vacating the site, rendering marketers’ efforts fruitless. Below are four reasons you may want to reconsider the value of your Facebook engagement....

Jeff Domansky's insight:

Good advice for small business to ensure you're getting results from your Facebook efforts.

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The Facebook Problem: Why We Need To Re-Think Facebook Marketing | Business 2 Community

The Facebook Problem: Why We Need To Re-Think Facebook Marketing | Business 2 Community | Public Relations & Social Marketing Insight | Scoop.it
From www.business2community.com - April 7, 2013 9:39 AM

... Today, Facebook offers businesses several ways to market themselves. The first option is to create a Facebook page about their business and use it to blast out brand messaging via posts to users who like their page. This is an option that many businesses have chosen and has become the talking point across all professionals.

 

The second option is to run paid advertising via Facebook ads. These ads can drive on-site (to generate likes for the business’ Facebook page or engagement with prior page posts) or off-site (to drive traffic to a webpage off of Facebook). Looking at it this way, the opportunities on Facebook are rather black and white, though each one offers a complex set of opportunities and strategic implications. It is one site online (with a tremendous amount of traffic) brands can use in their marketing plans.

 

Sounds simple enough, right? Wrong. This is where the Facebook Problem comes into play. The main part of the Facebook Problem is that brands have forgotten about integrated marketing communications. Marketers are guilty here....

Jeff Domansky's insight:

Here's a good look at the "Facebook problem" and how to get around some of the marketing challenges.

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Ryan Otto's curator insight, May 12, 2013 1:20 AM

I agree that facebook marketing needs to be rethought. While the companies don't really integrate their marketing across 2 the different types available on facebook they also don't realise how annoying their advertising can be. For instance i beleive that the ads that are on the side of the page are almost as annoying as people calling up in the middle of a family dinner. The best way for people to take interest is to recieve something from the advertisement be it humor or general amusement while getting information. The 2 different types of advertisements are often too diverse in message and 1 often talks about general stuff and the other offers some form of promotion. There needs to be a more unified message to grab attention.
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Facebook Opens News Feed to Targeted Brand Posts

Facebook Opens News Feed to Targeted Brand Posts | Public Relations & Social Marketing Insight | Scoop.it
From mashable.com - March 28, 2013 11:08 AM

Facebook on Wednesday rolled out a new feature that lets brands target users for status updates that don't appear on their brand Pages. The intent is to let brands target a subset of customers without alienating other members of its customer base.

 

For example, a sporting goods brand could run a post appealing to basketball fans. While the post wouldn't appear on the brand's Page, it would run in the News Feed of fans who have an affinity for the sport. Other scenarios include a telecom carrier that wanted to target possible switchers (perhaps fans who have shown an interest in a new model of phone) rather than send a more general branding message to its overall fan population. Finally, the unit can be used for A/B testing of ads. In other words, a marketer can run two or more different messages and then see which ones do the best....

Jeff Domansky's insight:

This feature could be very useful for brand marketing and content marketing.

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