Public Relations & Social Marketing Insight

With social selling, you’re no longer simply pushing information about products and services out to your audience. Instead, you’re discovering what they’re passionate about, which can lead naturally—organically—into a discussion of how you can solve a problem or improve their lives, and why your company is the right choice to help them,” Nimble CEO Jon Ferrara said recently, as I was researching technologies that enable this kind of social approach.

 

Building a socialized selling strategy involves completing the following three basic stages: Research: This stage is all about identifying your ideal customer – also called your Buyer Persona – then finding out what their fears are when buying your product: Content: This stage is all about creating content that speaks to the buyer persona you identified in the first step. Distribution: This stage is about getting the word out about your content, then using the results to refine future content.

Tips for developing a SEO content marketing strategy for your business blog. You need great content and a plan to get that coveted top spot. The coveted #1 position in Google is sought by everyone with a business site. How are you going to beat out everyone jockeying for that number 1 spot? You can make it to the top with a strategic SEO content marketing plan. Do you know what that means? Not certain your strategy is working? I’m sharing my 5 five tips to developing a SEO content marketing strategy that will send your business blog to the top. ...