Public Relations & Social Marketing Insight

2015 was a big year in social media. In between updates about the Kardashians, to New Facebook Reactions, new Live Video Broadcasting tools like Periscope, Meerkat and Blab.im and the latest political candidates, Social PR got down to business and shared some helpful tips on how to excel in the world of social media.

While 2015 was all about content and visuals, taking a #selfie of your food doesn’t quite cut it anymore. Based on of all our social PR blog posts this year, we narrowed down the top five stories that you liked best. These social PR trending topics will help you take your social media and public relations game to the next level....

Are social and content teams working closely enough, especially at enterprise organizations? Here are four tips for finding common ground between your social media and content marketing strategies. To maintain a healthy relationship between the two teams, some marketers look at social as the creation of micro-content. Yet, others might see this as limiting, considering how the rules of content engagement differ from those of social engagement across various channels.

CMI's blog strategy is a case in point on how engaging influencers in your industry can lead to content marketing success. Find out how it worked for us.... ... we didn’t have the resources to pay for raw, educational content about content marketing, we knew exactly where we needed to turn: our influencers. When we announced the original CMI blog, the first group we reached out to was our database of social influencers. Dozens of these influencers were more than happy to help us out, as we had been promoting them for years without ever asking for anything in return....