Public Relations & Social Marketing Insight
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Public Relations & Social Marketing Insight
Social marketing, PR insight & thought leadership - from The PR Coach
Curated by Jeff Domansky
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How Businesses Can Evaluate their Social Media Campaigns | Business 2 Community

How Businesses Can Evaluate their Social Media Campaigns | Business 2 Community | Public Relations & Social Marketing Insight | Scoop.it
Social media is a great way for businesses to market their products and services and to increase awareness of their brand. However, social media marketing is often a long-term play that does not generate an immediate increase in sales. In fact, it may not be obvious that social media is helping you at all for quite some time, and you may be wondering why you should even bother continuing to implement your social media marketing strategy. Before you give up on social media altogether, consider these measures for evaluating the impact that your social media campaign is having on your business — or the potential impact it will have on your business...
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A Quick-and-Dirty Social Media Analysis That Won't Cost You a Dime | Marketing Profs

A Quick-and-Dirty Social Media Analysis That Won't Cost You a Dime | Marketing Profs | Public Relations & Social Marketing Insight | Scoop.it

Social media is full of numbers, but most of the time we don't use them in any actionable way. The reason is simple: Social metrics are often too complicated to understand, and they provide few clues on how we can improve our success. The reality is that the return on social media marketing can vary widely for each business.

 

Some companies see quick and immediate returns, while others fail to see much of anything at all. What could the problem be? And, more important, how can we be sure that our business won't fail online? This article looks to answer those questions by offering a few quick-and-dirty methods for gauging your online marketing strengths and weaknesses....

Jeff Domansky's insight:

Sometimes a post comes along that is just simple and practical. This is one of them.

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