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NUVI Introduces Twitter Group Monitoring To Analyze Any Set Of Twitter Users In Real-Time - AllTwitter

NUVI Introduces Twitter Group Monitoring To Analyze Any Set Of Twitter Users In Real-Time - AllTwitter | Public Relations & Social Marketing Insight | Scoop.it
From www.mediabistro.com - August 18, 2013 1:39 AM

Real-time social analytics and engagement platform NUVI rolled out a set of key new features this week, including a very cool Twitter Group Monitoring function.


Recently used by CNN to track national sentiment in the George Zimmerman trial, NUVI’s visual intelligence platform extrapolates data from millions of sources including Twitter, Facebook, YouTube, Google+, Delicious, Reddit, Vimeo, and Flickr to dish up actionable insights for digital marketers.


NUVI reports include text explanations and color-coded charts detailing volume, sentiment, influencers, location, and virality of mentions....

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NUVI launches Twitter monitoring to analyze any set of Twitter users in real-time.

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Is Your Business Monitoring What Matters On Social Media? | AllTwitter

Is Your Business Monitoring What Matters On Social Media? | AllTwitter | Public Relations & Social Marketing Insight | Scoop.it
From www.mediabistro.com - April 16, 2013 1:02 AM
Did you know that a recent study revealed that almost half (47 percent) of companies are not monitoring their online social media communities? At all? More than one-third (38 percent) said that they only measure Likes, comments and interactions on Facebook, with fewer than one in four (24 percent) actively measuring the ROI of their social media campaigns. Social media affects your bottom line. Brands that are proactively using these tools see numerous benefits, including a boost in engagement rates with customers, increased sales and partnerships and a reduction in the overall cost of delivering consumer satisfaction.
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