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Scoop.it!
Something I’ve been thinking about a lot lately: Are we over-relying on media relations in PR? 
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Scoop.it!
COUNTERPOINT... I'm probably not going to make friends in the public relations or journalism communities with this article, but here goes. I recently attended an event titled "Meet The Press" in which 5 local business journalists shared their thoughts on how businesses should approach them in order to get press coverage. I was struck by the journalists' imperious attitude. They covered things like how to email them, how often you need to follow up with them and generally how you can kiss their rings to potentially get press coverage. At a certain point, I heard Charlie Brown's mother's voice, but instead of "whah, whah, whah" I was hearing "me, me, me, me." What these journalists don't seem to realize is that they are being disrupted. Let me explain....
Scoop.it!
When Should PR Pros ‘Tell Journalists How to Do Their Jobs?’ Doh...bad PR... Well here’s a highly fraught debate: to what degree should PR pros manage the message in content created by the journalists they pitch? When does “making helpful suggestions” turn into “telling journalists how to do their jobs?” This week journalist Jim Romenesko (who everyone in media should follow on Twitter and Facebook) brings us a couple of cases in which he and some of his colleagues believe that PR pros went too far. In the first instance, a reader who is also a newspaper editor received an unusually bold pitch from a man who claims to transcend the traditional role of the flack...
Scoop.it!
...the shrinking newsroom doesn’t mean doom for the PR profession. According to Pew, there are many other new players producing content that “could advance citizens’ knowledge about public issues”—such as Kaiser Health News, Insidescience and the Food and Environment Reporting Network. And whatever sector you’re targeting (for-profit or nonprofit), there is a trove of Web sites that can serve as a conduit to your audiences and constituents.
Social media is also filling the void. In an admixture of the old and the new, using social channels to spread the word plays into how people have gravitated toward news and information since we crawled out of the ocean: learning from our friends and family. Social networking, the report added, is now a part of this process: 15% of U.S. adults get most of their news from friends and family this way, and the vast majority of them (77%) follow links to full news stories....
Jeff Domansky's insight:
Smart PR people know how to create their own opportunities.
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Scoop.it!
How prepared is your organization to deal with real-time marketing & PR or newsjacking opportunities? Here are a few suggestions to help you get real with real-time.
Jeff Domansky's insight:
Jeremy Porter offers valuable tips on real-time marketing and PR.
Scoop.it!
News today from down under that Qantas Airways is closing its Twitter PR account.
What are they thinking?
This is like going back to the media relations days of the caveman.
Australian marketing magazine mUmBrella reports Qantas will shutter its Twitter news account on April 19th. It expects it’s online newsroom to deliver the news.
Jeff Domansky's insight:
Qantas dropped its Twitter news account, making a very curious statement about its social media strategies. It also raises the question of mixing marketing and news in potential crises in the future.
Scoop.it!
Remember those days of re-editing and uploading PDFs to the ‘Media Centre’ section on your company website? That’s the antitheses of what Storyboard is trying to do. With Storyboard, the creators are going for the traditional press kit’s jugular. It’s designed to make it as simple as possible to pull together an aesthetically-pleasing, informative page that companies (or individuals) can use to help sell themselves to the press. Here’s how it works....
Jeff Domansky's insight:
Very cool way to create an online multimedia press kit. Well explained.
Scoop.it!
...I was recently sitting in a webinar on news releases with my co-workers when the presenter recommended we tweet our news releases to promote them. I felt like gasping out loud. I tried to hold back and finally I just couldn’t. “I just have to say I do not agree,” I blurted. Our intern looked up curiously and asked why. My reasoning? Would you sit down with your friends and read your press release to them? No. Would you read it to a group of prospective new business clients? Would you pass it out to people as you walked down the street? NO. Or at least I hope not.
I have been asked many times to tweet a news release and every time it makes my blood boil. That’s not social. It’s not a conversation. It reminds me of the annoying person that only likes to talk about themselves, constantly. No one cares. It’s like shoving dry cereal down someone’s throat without stopping to offer them milk. And my favorite reason, “if you tweet it the media could see it.” Oh please, I assure you the media isn’t going to pick up your news release because you blasted it on Twitter....
Jeff Domansky's insight:
Great reminder that news releases don't qualify as a conversation in social media.
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Have to agree. Media relations is now a tiny part of PR.