Public Relations & Social Marketing Insight
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Public Relations & Social Marketing Insight
Social marketing, PR insight & thought leadership - from The PR Coach
Curated by Jeff Domansky
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10 commandments of social media and content marketing | Socialnomics

10 commandments of social media and content marketing | Socialnomics | Public Relations & Social Marketing Insight | Scoop.it

The advent of internet technology has changed how people do things. Online shopping is one of the most popular activities nowadays. However, online marketing is even more widespread. Marketers are employing all sorts of online marketing to get products and services out there to prospective customers.


-The use of social media is not new, but it is really tricky even for the most seasoned marketing agents. If you have never used social media for marketing, then you are bound to have some problem at first.It is a common assumption that social media is just about socializing. You get to make new friends, share fun moments and sad ones, plus so much more.


While you are in the business of doing all of this, you can let your network know about certain products that you have available. Information usually spreads very fast through social media and this is why people are opting to market their products using this platform. The costs are significantly lower than advertising on broadcast media like television and radio. At the same time, social media spans a large population.


Even so, terms and conditions apply. There are several things that you have to get done in order to make certain that your social media advertising campaign is successful. These are the so-called ‘laws of social media marketing’. They are really simple to follow and anyone can use them....

Jeff Domansky's insight:

Laws of social media marketing: Several things that you have to get done in order to make certain that your social media advertising campaign is successful.

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Brands Buy Real-Time Mobile Ads Based on the Weather

Brands Buy Real-Time Mobile Ads Based on the Weather | Public Relations & Social Marketing Insight | Scoop.it

This past winter, Ace Hardware tested location-based mobile ads before and after snowstorms to pitch items like shovels and de-icers. Buoyed by the results—and underscoring how brands have begun using the weather to target on-the-go consumers—it now plans to buy mobile ads when the temperature is optimal for green thumbs to get planting, hoping they'll need the retailer’s fertilizers and other garden products.

 

"We want to reach folks in real time and help them deal with the weather as it's coming," said Jeff Gooding, Ace’s marketing director. "The idea of helping has traditionally been part of our brand, and it’s becoming a part of our mobile strategy."

 

Sensing a chance to nab more ad dollars, Twitter and The Weather Channel (TWC) last week announced an agreement centered on a new weather-based ad-targeting product. Twitter says that 60 percent of its massive audience derives from smartphones—where users will be seeing Promoted Tweets thanks to the TWC deal.

 

And based on certain forecasts, Taco Bell, Seamless, Delta (airlines), Farmers, Goodyear and others have fallen in line with Ace Hardware, targeting nearby consumers via mobile ad networks such as MoPub and Jumptap and—in a lot of cases—TWC's popular smartphone app....

Jeff Domansky's insight:

Sunny with a chance of burritos? Who said marketing isn't fun? 

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The Social Media Advertising Ecosystem Explained

The Social Media Advertising Ecosystem Explained | Public Relations & Social Marketing Insight | Scoop.it

The media constellation has become increasingly fractured. The Web produced the initial fissure, but mobile created new cracks in the landscape. Today, no single medium earns more than 45% of our media consumption.

 

How can you solve this problem? Social media offers a solution....

Jeff Domansky's insight:

A new report from BI Intelligence analyzes: "the state of social media advertising and where it is heading, offering a comprehensive guide and examination of the advertising ecosystems on Facebook and Twitter, offer a primer on Tumblr as an emerging ad medium, and detail how mobile is an important part of this story as mobile-friendly as native ad formats fuel growth in the market."

 

The overview gives you a good introduction and the links to numerous reports cited are invaluable for marketers, PR and content pros. Recommended reading.

 

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