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“When you tell people you work at National Geographic, you get incredible reactions. It’s revered, trusted, and stands for quality. And, they’ve been at the content game for close to 130 years,” she says.
On the other hand, Cress says her role feels more like being at the helm of a one-year old company.
“National Geographic Partners is a joint venture between 21st Century Fox and the National Geographic Society. We’re like a well funded startup, working on reinventing and reinvigorating the brand,” she says.
But with so much history to rely upon, however, the brand is hardly resting on its laurels. Instead, it’s continuing to push the boundaries of innovation and technology, just like it did back when Alexander Graham Bell was the president of the National Geographic Society. He was the one to make the then-controversial decision to start including photography in the magazine, something that was considered to be a lowbrow, tabloid way to sell magazines....
At #ThinkContent 2017, National Geographic's CMO, Jill Cress, spoke about how the storied brand uses content and technology to innovate and reach an incredible 760 million consumers every month.