Public Relations & Social Marketing Insight
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Social marketing, PR insight & thought leadership - from The PR Coach
Curated by Jeff Domansky
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Eight Silly Data Things Marketing People Believe That Get Them Fired.

Eight Silly Data Things Marketing People Believe That Get Them Fired. | Public Relations & Social Marketing Insight | Scoop.it
From www.kaushik.net - April 29, 2013 11:30 AM

From obsessing about real-time data to buying advertising based on ad impressions/page views to celebrating Likes, learn how to avoid eight common mistakes....

 

I'll expand my purview a little bit in this post, from just looking at silly metrics to also looking at silly data "things." My hope is to use these eight examples to illustrate to you how, if you are spending 30% of your time with data, you can use crazy cool data strategies/metrics to ensure many, many promotions.

 

Eight data things that marketing people believe that get them fired….

1. Real-time data is life changing.

2. All you need to do is fix the bounce rate.

3. Number of Likes represents social awesomeness.

4. # 1 Search Results Ranking = SEO Success.

5. REDUCE MY CPC! REDUCE MY CPC NOW!!

6. Page views. Give me more page views, more and more and more!

7. Impressions. Go, get me some impressions stat!

8. Intent beats demographics and psychographics. Always....

Jeff Domansky's insight:

Really valuable explanation of eight common metrics that marketing people often get wrong. Nicely explained in depth.

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Social Marketing Tools to Identify & Engage Influencers

Social Marketing Tools to Identify & Engage Influencers | Public Relations & Social Marketing Insight | Scoop.it
From www.toprankblog.com - April 17, 2013 9:28 AM

Discover how social marketing tools like Commun.it, BlogDash and Traackr can help you identify, connect with and engage industry influencers....

 

This month, we learned that although 65% of brands participate in influencer marketing, just 10% of total digital marketing spend goes to social, which includes influencer marketing. Some have cried, don’t people see the opportunity? Why aren’t they spending on influencers! Technorati Media’s 2013 Digital Influence Report shared the above insight, as well as the fact that a mere 6% of social spend is allotted to marketing to influencers.

 

This doesn’t signal a problem to me at all. In fact, it’s an indication that while influencer marketing is recognized as a valuable piece of the online marketing puzzle and many practice it, it doesn’t require a great deal of budget to accomplish. That, friends, is what we call an opportunity. That’s not to say influencer outreach is easy, but that an array of low-cost tools are available to help marketers better identify, understand and connect with industry influencers. These social tools enable us to automate much of the research, to weed through a mass of data and identify trends or common characteristics among the people who can positively impact our business with a tweet, a blog post, or a thoughtful comment. Check out these social tools for brand marketers looking to more easily and inexpensively measure and act on influence in their industry....

Jeff Domansky's insight:

Here is a really valuable list of inexpensive social media tools for small business. They'll help you monitor results.

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5 Insights Social Data Can Reveal for Your Business | Social Media Today

5 Insights Social Data Can Reveal for Your Business | Social Media Today | Public Relations & Social Marketing Insight | Scoop.it
From socialmediatoday.com - April 24, 2013 9:06 AM

Social media sites such as Twitter and Facebook are on a meteoric rise, and so are social data. Here are five insights social data can provide for businesses....

 

With social media sites such as Twitter and Facebook on a meteoric rise, companies are beginning to incorporate data collected from these social sites and their users into many aspects of their business from marketing to internal Human Resources issues – and with good reason. The sheer volume of social media data makes it incredibly difficult to analyze. However, various data services are popping up to answer the challenge of making sense of all this potentially advantageous consumer information. Here are five insights social data can provide for businesses....

Jeff Domansky's insight:

Here's a useful look at five ways social data can provide valuable insight for business.

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Dear Marketing World: ROI is NOT A Unicorn

Dear Marketing World: ROI is NOT A Unicorn | Public Relations & Social Marketing Insight | Scoop.it
From claymanmarketingcommunications.wordpress.com - March 7, 2013 10:01 AM

The problem with social media ROI...

 

While Social Media treats ROI as a mostly mythical creature that people like to read about in hypothetical scenarios, real-life companies are struggling to actually track the ROI of their social media marketing efforts. Consider these statistics that NectarOm (Nectar Online Media) published in a recent study in collaboration with the Socia Media Clubs:

 

Out of 400 people surveyed, 73% do not even track the ROI of their social media efforts.

 

Of the people who do attempt to track the ROI of their social media marketing efforts, 46% said it was not a major driver of revenue.

 

Let’s think about this in the context of the InfiniGraph e-book. They suggest that a single campaign may involve a company spending $5,000 in Facebook ads. Based on the NectarOM study, most companies would not even make an effort to track the return on that $5,000. The companies that would track the investment would, for the most part, find that their ROI was poor return....

Jeff Domansky's insight:

Margie Clayman says marketing must measure and track the right things...

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Wilf ILIFFE's curator insight, March 21, 2014 7:30 PM

Reflecting on the presentations and conversations I had at Eye for Pharma this year, I can see that the pharma industry is not alone in relying on vanity metrics to measure their on-line impact.
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