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According to a survey of large organizations around the world, businesses are ready and willing to support their external social media budgets with spending on internal efforts.... Large companies aren’t just spending on social media in a way that touches customers directly. They’re also investing in developing social media capabilities within their own organizations. According to a study of worldwide companies with over 1,000 employees conducted by the Altimeter Group, companies dedicated between 20% and 37% of their total social media development spending to “internal social media” in 2012....
