Public Relations & Social Marketing Insight

What influences a purchase decision today? Find out with in this infographic from BigCommerce.

There's a lot of talk around the changing sales landscape. But this evolution is driven by one important factor: the customer.

The way people buy products or services has dramatically changed over the years. Fortunately, the folks at BigCommerce analyzed a range of ecommerce sites to give us a broader understanding of what people value when shopping online. While these findings may be specific to online ecommerce shops, we believe there's some valuables lessons here for everyone in sales.....