Sully: The Birth Of Social Journalism And Ways To Approach New Social Platforms | Public Relations & Social Marketing Insight | Scoop.it

On January 15, 2009, I had just come back from a lunch meeting when I heard a huge splash while checking email and Twitter. I happened to see a few tweets from fellow New Yorkers mentioning that they had just seen a plane crash near my office on the West Side. I ran to the window and saw United 1549 landing on the Hudson. I grabbed my coat and phone, and ran to the scene.

I chased the plane downtown with the rest of the crowd, tweeting pictures and an account of the events while trying to call rescue. There were no cameras and no journalists -- just regular people trying to see if there was anything we could do while sharing our experience. Enter social journalism....