Your new post is loading...
Burberry knows how many people want items before they've made them.
Many companies see social media as just another marketing and communications tool. A particularly effective one maybe, but just another of many.
According to Erich Joachimsthaler, founder and CEO of Vivaldi Partners, they're missing out on the biggest source of value from these platforms. In a recent report, he outlines how brands can use social media to change their entire business, not just their marketing....
[Burberry is an excellent example of social manufacturing and social marketing ~ Jeff]
