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Learn to grow a specialized audience on Facebook by including interests that are related to your products in your ad targeting. Via massimo facchinetti
Jeff Domansky's insight:
Practical tips to help you grow your Facebook followers. 
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For many business sites looking to appeal to social media readers, strict business news isn’t all they offer. Increasingly, tech coverage is being folded into business sections, and political news is never too far away from the interests of their target audience. For these reasons, business publishers command a high value audience and standard of content in the digital and social space.
Jeff Domansky's insight:
Lots to learn from these top business sites using Facebook to reach new audiences.
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Do you use LinkedIn to prospect for new business?
Jeff Domansky's insight:
Smart LinkedIn advertising tips from Viveka von Rosen.
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Is your Facebook engagement dropping?
Jeff Domansky's insight:
Useful lessons from companies who are having success on Facebook despite recent changes to algorithms.
Autopilot Your Business's curator insight,
December 29, 2014 7:51 AM
Great real world insights and case studies 
Christian Michael's curator insight,
January 10, 2015 9:48 AM
Facebook still have the highest form of traffic because it's the highest traffic source from all the social media on the internet.
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![How to Craft Perfect Posts for Facebook, LinkedIn & Twitter [SlideShare] | Public Relations & Social Marketing Insight | Scoop.it](https://img.scoop.it/OHCLRYA5-XcjdSLSNLHbWzl72eJkfbmt4t8yenImKBVvK0kTmF0xjctABnaLJIm9)
To walk you through the mechanics of a successful status update on Facebook, LinkedIn, and Twitter, I developed the following presentation. Over 100K viewers have found it beneficial thus far -- and hopefully you will too.
Jeff Domansky's insight:
Solid tips for producing perfect posts the biggest three social networks - Twitter, LinkedIn and Facebook.
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Brand publishers are more aware that they’re really just renting social media space on Facebook and are moving resources away from the social network. One agency said its clients are pulling away from Facebook in “dramatic numbers”—reallocating their resources to microsites and alternate social channels like LinkedIn—after the agency’s social media managers saw a “dramatic dip” in reach for their messaging over the last 16 months. They attributed this decline to Facebook’s EdgeRank algorithm, which curates the content users see in their News Feeds. “Brands don’t own what happens on Facebook, and as organic reach has been absolutely eviscerated, they remain aware of that,” said Forrester analyst Nate Elliott, adding that marketers have been telling him that they no longer see Facebook as a viable marketing channel....
Jeff Domansky's insight:
Facebook has a big credibility problem with marketers and advertisers. As long as it remains unpredictable and unreliable as a platform, advertisers will avoid it.
Alex Byalik's curator insight,
September 28, 2014 1:55 AM
Facebook has become a vital social media tool for companies to interact with customers, raise brand awareness, and market their goods/services, however more companies are decreasing their social media investments in Facebook instead towards microsites and other alternative social channels. Companies are becoming more aware that "Likes" don't always guarantee that their messages effectively reach consumers. Companies blame the declining reach due to Facebook's EdgeRank algorithm, which organizes the way content is organized in a users news feed. The companies who are marketing their brand complain that they lack a level of control over their pages and the advertisements being sent out are leading to a lower return on their marketing investment in Facebook. This has led to a flight towards microsites or other smaller social media sites. Whether they are piggy backing on a site such as LinkedIn or created their own small site, these sites offer marketers more control over their content and have more options in page creation. While most of these companies have no plans to fully abandon Facebook, they are still using the site to lure them to these microsites of theirs. According to the Jun Group, clicks that led people to brand-owned-and-operated sites doubled between 2012 and 2013 from 28 percent to 57 percent—while the segment of clicks that ended at Facebook dwindled from 31 percent to 10 percent. I believe the change is good for marketers who are always striving to enhance their reach and investments. As Facebook becomes more aware of this exodus, then it will most likely adapt to these changes and allow for greater page customization and alter its content algorithm or else risk losing an important segment of its ad revenue. Even if marketers decide to return to Facebook, they now have a new channel to reach potential customers. The problem then moves onto users of social media sites who will be even more bombarded by advertisements no matter which site they go to.
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Facebook pulled the best practical joke of the internet age: the company convinced countless celebrities, bands, and "brands" that its service was the best way to reach people with eyeballs and money. Maybe it is! But now that companies have taken the bait, Facebook is holding the whole operation hostage. Update: To be perfectly clear, none of this will affect the average Facebook user's ability to freely use Facebook—only entities that use Facebook as a promotional tool. A source professionally familiar with Facebook's marketing strategy, who requested to remain anonymous, tells Valleywag that the social network is "in the process of" slashing "organic page reach" down to 1 or 2 percent. This would affect "all brands"—meaning an advertising giant like Nike, which has spent a great deal of internet effort collecting over 16 million Facebook likes, would only be able to affect of around a 160,000 of them when it pushes out a post. Companies like Gawker, too, rely on gratis Facebook propagation for a huge amount of their audience. Companies on Facebook will have to pay or be pointless....
Jeff Domansky's insight:
Farcebook marketing follies continue as it alienates business and marketing further and further. In my view, it's an outcome of becoming a public company. It starts with the inevitable cultural and organizational changes, an evolution away from product innovation and its most important audience - consumers. Living and dying by quarterly financials eventually wrings the entrepreneurial spirit from even the best companies.
Diane Dennis's curator insight,
March 20, 2014 10:36 AM
This exactly makes my point that the window of time to become an influencer with any social media plug in is small, until the site grows big enough the rules change to serve the site not the users. http://www.InspiredMC.com 
Wendy Eagleson's curator insight,
March 20, 2014 12:12 PM
The epitome of "Bite your nose off to spite your face!"
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When a group of teenagers says Facebook "confuses and scares" them and makes their eyes hurt, there may be a problem. Though Facebook is still considered the most popular social network among teens, their enthusiasm seems to be waning. Some of them blame it on the ads and the games, but they also say it's become too popular with their parents.A recent Pew Research Center report found that 77 percent of online teens are still on Facebook compared with 24 percent on Twitter, but the latter number is up 16 percent since 2011....
Jeff Domansky's insight:
Social media trends worth noting...
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The social network's popularity is subsiding, especially among younger users. Is Facebook fading, and what does this mean for how we connect with members? Although the social media behemoth is probably not receding into the internet abyss any time soon, its popularity is subsiding, especially among younger users. What does this mean for how we connect with members in the future?S igns of Facebook’s waning popularity have been circulating recently. Over the last year, the social media site has lost 10 million U.S. visitors, according to The Guardian. If the younger generation is part of the scope of members you are targeting, you might want to start transitioning into different levels of connection....
Jeff Domansky's insight:
This post explores other alternatives to Facebook if your target is younger demographics.
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What's up with Facebook verification, and how marketers should adjust their strategies with this information....
Before I freak you out: there is no action item required from this news. Okay, so, today Facebook rolled out "Verified" pages and profiles. I say there's no action item required because there's nothing you can do -- as an individual account holder, or for your brand -- to get your page or profile verified on Facebook. But it's interesting news nonetheless. Here's why.
What Are Facebook Verified Pages and Profiles? TechCrunch explains it nicely, actually. Verified pages and profiles are the little blue checkmarks you might see popping up on brand pages, profiles, and search results that "give high-profile accounts an added level of authenticity." They look like this...
Jeff Domansky's insight:
Iit's always tough to keep up with Facebook changes but this article will help you understand how to use Facebook Verified Pages and Profiles.
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From
soshable
The unfortunate reality is that the majority of businesses, particular small and medium localized ones, are completely missing out on the potential benefits of their Facebook page. It’s not all about the page, but that’s a good place to start and the best venue through which to have control over your own destiny. Here are some signs that your social media strategy has your page operating at a low level. Don’t be discouraged – the vast majority of pages out there are feeling the same types of pains you are. The good news is that with a little help, businesses can make a swift turnaround and find success. It just takes understanding the realities of Facebook marketing....
Jeff Domansky's insight:
Put on your best Facebook face with these useful and practical tips for small business.
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How to grow your business with Facebook: Here are five simple yet effective methods that can be used to grow your business on Facebook....
Last month, Dan Levy, Director of small business at Facebook shared some statistics about the small businesses from the United States that are on Facebook: - There are more than 2 billion connections between local businesses and people. - In an average week, there are over 645 million views of, and 13 million comments on, local business Facebook Pages. - Approximately 70% of monthly active users in the U.S. and Canada are connected to a local business on Facebook.
While Facebook needs no introduction, I do hope that these stats will convince you of the potential of using it as a tool of business growth. If you’re trying to figure out how to do so, here are some tips....
Jeff Domansky's insight:
This was a practical set of tips to help you get more business from your Facebook presence. Very easy to implement.
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Marketing your business on Facebook is something that should be well planned and requires that you understand the platform to insure the success of your Business Page.
Here are 10 tips you can use to run a successful Facebook Business Page...
Jeff Domansky's insight:
10 tips for business results on Facebook.
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Facebook Pages are a simple tool, but they allow for many interesting business opportunities. There are some companies out there who really take advantage of the cool stuff you can do on a Facebook business Page to connect, engage with, and delight fans, as well as drive traffic to specific parts of their website.
So we combed through the web to find 16 Facebook Pages that you absolutely MUST see. Put simply, these pages are awesome....
Jeff Domansky's insight:
Lindsay Kolowich shares16 of the best Facebook Page examples ever seen from real brands on Facebook. Recommended viewing! 9/10
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Given this idealistic shift, the further findings of Acquity’s study become more understandable. For instance, Facebook has risen to be the most trusted outlet for “trusted” material from a brand, beating out published newspaper articles, YouTube, television, and company blogs (which were at the very bottom of consumer trust). Despite the widely ranging authority of content on Facebook, the frequency with which users interact with the platform, coupled with the convenience of it’s largely mobile existence, serves in place of traditional reliability when it comes to audience trust....
Jeff Domansky's insight:
The expectations of social media in the new digital age are quickly shifting. Marketers must understand the changing needs of their target audience writes Kyle Harper.
FELICIA PHILLIPS's curator insight,
October 1, 2015 11:31 AM
Trying to figure out where your target audience is on social media? Maybe this can help!
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Facebook is doing amazingly well in the transition from desktop computers to mobile devices.How well? Some statistics from RBC analyst Mark Mahaney offer a glimpse. In his Q4 2014 earnings preview, Mahaney makes the following points: - More mobile users. Through October and November, Facebook was averaging about 143 million monthly unique visitors in the U.S. That's up 30% from last year, according to ComScore. That's a slight deceleration from 35% growth in Q3, but...
Jeff Domansky's insight:
More users, spending more time, means more mobile ad revenue. Social marketers take note.
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How do popular sit-down restaurants like Applebee’s, Buffalo Wild Wings, Chili’s, Olive Garden, and The Cheesecake Factory create and enliven their Facebook fan communities? I looked at their most commented-on posts between November 24th, 2013 – November 24, 2014 to find out. It turns out that asking good questions, replying often, and sometimes offering rewards for participation gives these brands delicious relationships with their hungry fans....
Jeff Domansky's insight:
Lots of useful social marketing lessons here.
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In our latest Facebook rankings, we look at the performance of the biggest sites and stories on Facebook for September 2014, and analyze the most impressive new performers. We’ve consulted Spike’s extensive social database, and have come up with new analysis and data for another month of social publishing activity. This month: Leaders The Huffington Post have almost 53.5m total interactions. BuzzFeed (2nd) put daylight between themselves and Fox News (3rd). Mirror.co.uk breaks into the overall top ten for the first time, with 11.2m interactions. BBC News, the New York Times and the Guardian all make strong gains....
Jeff Domansky's insight:
Big circulation numbers for these Facebook publishers.
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It's still unclear when Instagram ads will become widely available to marketers. Facebook doesn't appear to be in a hurry to make purchasing and placing Instagram promos an automated experience, instead maintaining that its so-called white glove service to a few dozen Fortune 500 brands will remain the status quo.
Jeff Domansky's insight:
Facebook considers its next moves with huge revenue on the horizon for Instagram ads.
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Facebook advertising chief Carolyn Everson says more Americans log in to Facebook during primetime every night than tune in to the major television networks. As we've told you in the past, both Twitter and Facebook are competing strenuously for the advertising dollars marketing clients have traditionally spent on television. Twitter's argument lies in the fact that an increasingly distracted TV audience uses its service to discuss what they're watching in real-time.Facebook's argument is even stronger, according to vp/global marketing solutions Carolyn Everson. Whereas Twitter hopes to win advertising dollars by making itself an integral part of the television-watching experience, Facebook believes the sheer size of its user base makes it a TV-sized mass medium all by itself....
Jeff Domansky's insight:
Here's my take: Facebook ads are spammy. They look like crap. They don't work well. They are "old marketing."
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Facebook’s efforts to simplify marketing and advertising on the social network took a giant leap forward with Thursday’s launch of the Facebook for Business page, a single destination for all of the information brands need to tap into Facebook’s...
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The newly launched Facebook hashtags could prove to be the savior of Graph Search – the recently launched Facebook search feature. Graph Search does what it promises – returning search results based on the social graphs of your Facebook friends, fans, and followers. This means that you tend to see search results only for those friends and businesses with whom you are already closely aligned. If you happen to be using Facebook for outreach and marketing, the new hashtag feature will extend your reach dramatically. This will create both risks and rewards, so you will want to choose your hashtags with care....
Jeff Domansky's insight:
Valuable tips for content marketers looking to get more from their efforts on Facebook. Nice and practical.
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If you could only had one social media option to support your business goals which one would you choose? Chances are you said Facebook without a second thought. As the 800 pound gorilla of social media, it should be a no-brainer but is it really the best for your business?
Roughly half of the respondents named Facebook as the most important social media platform in Social Media Examiner’s 2013 Social Media Marketing Industry Report, which surveyed a cross section of businesses using social media in their marketing mix. As Syncapse research revealed, Facebook drives revenues. Besides, there’s something to be said for a large audience of engaged users.
Actionable Marketing Advice: Create a Facebook presence and be active there. What’s interesting about Social Media Examiner’s data is how the other social media venues measure up....
Jeff Domansky's insight:
Facebook rules but other social media channels play critical roles when integrated properly.
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Every day, businesses are inspired to bring creative marketing ideas to life on Facebook in ways that have a real impact on their bottom line.
Many have discovered how to leverage their Facebook communities to strengthen brand loyalty and communicate directly with customers. As your company invests in the social network for marketing, advertising, and branding, it’s useful to have a few examples of what others have done with the platform. These case studies look at the goals, approaches, and results for several Facebook campaigns.
Jeff Domansky's insight:
7 great case studies for better FB results....
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It's time for Facebook fundamentals. Remember: The purpose of your Facebook page is not to sell stuff to people, it’s to engage them.
There’s a digital divide in the small-business world—between those companies that know how to use social networks like Facebook FB +0.52% and those that don’t have a clue. If you’re on the clueless side, it’s not too late. You can learn.
First, before you even begin a Facebook presence for your business, you need three things, says Ramon Ray, founder of SmallBizTechnology.com and author of The Facebook Guide to Small Business Marketing. You need an appealing website, you need fresh content on your site regularly, and you need email marketing or some other mechanism to capture customer email addresses....
Jeff Domansky's insight:
Face the Facebook facts. You need a plan before you jump into any social marketing plan or social media program.
JVD's curator insight,
May 14, 2013 5:03 AM
It's an interesting read. I am still of the opinion that social media in general has very little benefit when you are in the B2B market. However, if you are in the B2C market, there is no doubting SM can bring rewards. One Idea I am trialing is to use a consumer product to raise awareness of the business side of my company. Afterall, consumers are business people too. 
Jeff Domansky's comment,
May 14, 2013 1:42 PM
JVD, while a lot of Facebook traffic is consumers, there are enough business success stories that Facebook can matter to some B2B programs.
JVD's comment,
May 15, 2013 9:27 AM
Wish I had a pound for every time I heard that Jeff about Facebook and B2B. I'm yet to be convinced
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Practical tips to help you grow your Facebook followers.